Norton by Symantec and Grey San Francisco launched a campaign to confront cyberbullying and encourage parents to discuss cyberbullying with their children. 

At the heart of the campaign is the film “Raise Your Voice Against Cyberbullying” directed by Peyton Wilson of Chelsea Pictures. The short aims to inspire parents to help their children address cyberbullying and overcome its effects. The film features raw accounts of real cyberbullying attacks told from the victims’ point of view, and breaks the silence of cyberbullying as the victims’ parents hear of the attacks for the first time. At the film’s conclusion, the audience is asked to continue the conversation on social media through #RaiseOurVoices wherever cyberbullying is encountered. 

October is National Bullying Prevention Month, but cyberbullying impacts families throughout the year. In fact, the 2015 Norton Cybersecurity Insights Report revealed that 27 percent of US parents felt their children were more likely to be bullied online than in the classroom. 

To help parents learn more about cyberbullying, Norton created an e-book. The e-book offers an authentic look at cyberbullying, and features illustrations created by children aged 11 to 18 who have personally experienced cyberbullying. Also featured are tips to help parents recognize the signs of cyberbullying and a conversation guide to help parents start a related conversation with their children. 

Anti-bullying organizations such as PACER and Common Sense Media are working with Norton to activate #RaiseOurVoices wherever kids go online. Norton is also actively engaging with victims and parents on social platforms to encourage them to raise their voices via video, pictures or text..

“Norton security solutions have protected people and their devices for decades,” said Milan Martin, president of Grey San Francisco. “The old saying, ‘sticks and stones can break my bones but names can never hurt me,’ tragically, just isn’t true today. We couldn’t be more proud to help Norton address very real, very important issues in our world today.”

Credits

Client Norton by Symantec Agency Grey San Francisco Curt Detweiler, chief creative officer; E Slody, creative director; Bryan Evans, art director; Kate Murphy, Marcus Pettersson, Tracy Silagi, creative support; Daniel Tuggle, director of integrated production. Production Chelsea Pictures Petyton Wilson, director; Jonathan Gribetz, exec producer; Lisa Mehling, Allison Amon, partners/EPs; Jessica Wise, line producer; Tamika Miller, production supervisor; Stoeps Langensteiner, DP. Editorial Umlaut Films Jessica Congdon, editor

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