Petros Papahdjopolous of The Famous Group directed this spot introducing Morton Salt for pools, deploying synchronized swimmers to bring a concept from Ogilvy Chicago to life.
The idea to take the Morton Salt Girl out of the rain and into the sun sounds simple enough, but to actually bring this to life in choreography, performance, film, and even just logistics, required a very detailed level of collaboration. Helping to realize this vision in tandem with the Ogilvy ensemble was the team at The Famous Group.
Credits
Client Morton Pool Salt Agency Ogilvy Chicago Joe Sciarrotta, chief creative officer; David Hernandez, executive creative director; Stirling McLaughlin, Pete Noback, creative directors; Emily Monroe, sr. content producer; Jana Reddig, planning director; Max Arevuo, planner. Production The Famous Group Petros Papahdjopolous; David Kwan, executive producer/managing director; Jennifer Glynn, line producer/producer; Steve Gainer, DP; Ariana Nakata, production designer; Erica Rice Cruz, costume designer; Mary Jeanette, choreographer. Editorial Beast Angelo Valencia, editor; Bryan Simpson, assistant editor. Color Company 3 Tyler Roth, colorist. Finish Method Studios Mark Anderson, Flame artist. Design Method Design Joanna Woods, producer. Performers The Aqualillies
Uber Eats launches its new brand platform for the U.K.--”When You’ve Done Enough, Uber Eats”--which celebrates moments of often-needed relaxation and downtime delivered by Uber Eats. The first in a series of films has been rolled out to showcase iconic figures entertainingly embracing their downtime.
“Evil’d Enough” stars Academy Award winner (No Country For Old Men) Javier Bardem, who is well known for playing malevolent characters during his acting career. This TV commercial is directed by Emmy Award-winning filmmaker David Shane and produced through O Positive for agency Mother in London.
Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
“Evil’d Enough” parachutes us into what appears to be the middle of a classic film scene, starring Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he’s had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats.
Director Shane said, “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The integrated campaign launched yesterday (2/3) across the U.K.
