Director Peter Thwaites of The Corner Shop teamed with NY agency Bullish Gainbridge to create a film for Gainbridge that transports viewers to 17th century tulip mania in the Netherlands, the very first financial bubble in history. Gainbridge is a simpler, faster and more transparent way to invest with no hidden fees, so what better way to illustrate its value than by telling the story of the very first economic bubble, the frenzy over tulips.
Credits
Client Group 1001/Gainbridge Agency Bullish, Inc. NY Ben Barney, Pocket Fluet, creative directors; German Rivera Hudders, copywriter; Jake Tieman, art director; Sam Kilbreth, executive producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, co-founder/exec producer; Nick Fewtrell, producer; Joost van Gelder, DP; Mini Bhogal, production supervisor. Production Services (Amsterdam) Halal Editorial Work Editorial Stewart Reeves, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. VFX The Mill NY Siro Valente, 2D lead/shoot supervisor; Kyle Cody, 2D VFX supervisor; Rachael Trillo, exec producer; Danni Henderson, producer. Color The Mill LA Adam Scott, colorist. Music/Sound Design Q Department Audio Post Sonic Union David Papa, mixer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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