Director Peter Thwaites of The Corner Shop teamed with NY agency Bullish Gainbridge to create a film for Gainbridge that transports viewers to 17th century tulip mania in the Netherlands, the very first financial bubble in history. Gainbridge is a simpler, faster and more transparent way to invest with no hidden fees, so what better way to illustrate its value than by telling the story of the very first economic bubble, the frenzy over tulips.
Credits
Client Group 1001/Gainbridge Agency Bullish, Inc. NY Ben Barney, Pocket Fluet, creative directors; German Rivera Hudders, copywriter; Jake Tieman, art director; Sam Kilbreth, executive producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, co-founder/exec producer; Nick Fewtrell, producer; Joost van Gelder, DP; Mini Bhogal, production supervisor. Production Services (Amsterdam) Halal Editorial Work Editorial Stewart Reeves, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. VFX The Mill NY Siro Valente, 2D lead/shoot supervisor; Kyle Cody, 2D VFX supervisor; Rachael Trillo, exec producer; Danni Henderson, producer. Color The Mill LA Adam Scott, colorist. Music/Sound Design Q Department Audio Post Sonic Union David Papa, mixer.
The Best Work You May Never See: White Ribbon, Bensimon Byrne, Director Angie Bird Introduce Us To “My Friend, Max Hate”
White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.
“It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”
Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.
White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.
The PSA was directed by Angie Bird via Toronto-based Westside Studio.
Now in its 34th year, White Ribbon... Read More
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