Director Peter Thwaites of The Corner Shop teamed with NY agency Bullish Gainbridge to create a film for Gainbridge that transports viewers to 17th century tulip mania in the Netherlands, the very first financial bubble in history. Gainbridge is a simpler, faster and more transparent way to invest with no hidden fees, so what better way to illustrate its value than by telling the story of the very first economic bubble, the frenzy over tulips.
Credits
Client Group 1001/Gainbridge Agency Bullish, Inc. NY Ben Barney, Pocket Fluet, creative directors; German Rivera Hudders, copywriter; Jake Tieman, art director; Sam Kilbreth, executive producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, co-founder/exec producer; Nick Fewtrell, producer; Joost van Gelder, DP; Mini Bhogal, production supervisor. Production Services (Amsterdam) Halal Editorial Work Editorial Stewart Reeves, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. VFX The Mill NY Siro Valente, 2D lead/shoot supervisor; Kyle Cody, 2D VFX supervisor; Rachael Trillo, exec producer; Danni Henderson, producer. Color The Mill LA Adam Scott, colorist. Music/Sound Design Q Department Audio Post Sonic Union David Papa, mixer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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