This campaign from agency VMLY&R for QuikTrip introduces us to Snackle Steals the Show!, a 1990s’ style sitcom.
Paul Briganti of Tool of North America directed the episodes, including this “Snackle Time” installment, with Butter Music and Sound serving as music house and Evolution Audio handling sound design and audio post mixing.
Client QuikTrip Agency VMLY&R, Kansas City, Mo. Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer, North America; Noel Cottrell, chief creative officer; Scott Lichtenauer, group creative director; Jeff Schroer, Jeff Birnbaum, associate creative directors; Tyler Smith, head of production; Stacey Cooper, producer; Theresa Notartomaso, executive music producer; Kaylie Linder, music producer. Production Tool of North America Paul Briganti, director; Rob Sexton, exec producer; Taylor Bro, producer; Paul Martin, production designer; Val Klarich, key costumer. Postproduction Whitehouse Sam Pugliese-Kipley, editor; Dawn Guzowski Carbon, sr. producer; Briana Brackett, colorist. Music Butter Music and Sound Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Renee Masse, exec producer; Alea Jimenez, production coordinator; Isaac Wang, composer; Kathryn Raio, vocalist. Sound Design Evolution Audio John Blank, sound designer. Audio Post Evolution Audio John Blank, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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