This campaign from agency VMLY&R for QuikTrip introduces us to Snackle Steals the Show!, a 1990s’ style sitcom.
Paul Briganti of Tool of North America directed the episodes, including this “Snackle Time” installment, with Butter Music and Sound serving as music house and Evolution Audio handling sound design and audio post mixing.
Client QuikTrip Agency VMLY&R, Kansas City, Mo. Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer, North America; Noel Cottrell, chief creative officer; Scott Lichtenauer, group creative director; Jeff Schroer, Jeff Birnbaum, associate creative directors; Tyler Smith, head of production; Stacey Cooper, producer; Theresa Notartomaso, executive music producer; Kaylie Linder, music producer. Production Tool of North America Paul Briganti, director; Rob Sexton, exec producer; Taylor Bro, producer; Paul Martin, production designer; Val Klarich, key costumer. Postproduction Whitehouse Sam Pugliese-Kipley, editor; Dawn Guzowski Carbon, sr. producer; Briana Brackett, colorist. Music Butter Music and Sound Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Renee Masse, exec producer; Alea Jimenez, production coordinator; Isaac Wang, composer; Kathryn Raio, vocalist. Sound Design Evolution Audio John Blank, sound designer. Audio Post Evolution Audio John Blank, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
