Q Department handled music and sound design for this ambitious Squarespace spot titled “Garage,” directed by Patrick Daughters of Anonymous Content for Squarespace’s in-house creative agency.
MPC provided finishing and VFX for this piece in which a man envisions his entrepreneurial brainchild, a car restoration business.
Credits
Client Squarespace Agency In-House Creative: Squarespace David Lee, chief creative officer; Ben Hughes, director of brand creative; Mathieu Zarbatany, creative/sr. art director; Clare Anderson, creative/sr. copywriter; Matt King, creative/designer; Sandra Nam, director of creative production; Laura Ferguson, creative producer. Production Anonymous Content Patrick Daughters, director; Franz Lustig, DP; Robert Pearson, production designer; Lori Stonebraker, exec producer; Bettina Schneider, producer. Editorial Cut+Run Ben Campbell, editor; James Donahue, Chris Hutchings, assistant editors; Sophie Hogg, Ellese Shell, exec producers; Eytan Gutman, sr. producer. Finishing/VFX MPC Rob Walker, Tim Kafka, VFX supervisors; Michael Gregory, Alvin Cruz, creative directors. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music/Sound Design Q Department Audio Post One Thousand Birds, bicoastal Torin Geller, mixer; Kira MacKnight, exec producer; Alex Berner-Coe, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More