Q Department handled music and sound design for this ambitious Squarespace spot titled “Garage,” directed by Patrick Daughters of Anonymous Content for Squarespace’s in-house creative agency.
MPC provided finishing and VFX for this piece in which a man envisions his entrepreneurial brainchild, a car restoration business.
Client Squarespace Agency In-House Creative: Squarespace David Lee, chief creative officer; Ben Hughes, director of brand creative; Mathieu Zarbatany, creative/sr. art director; Clare Anderson, creative/sr. copywriter; Matt King, creative/designer; Sandra Nam, director of creative production; Laura Ferguson, creative producer. Production Anonymous Content Patrick Daughters, director; Franz Lustig, DP; Robert Pearson, production designer; Lori Stonebraker, exec producer; Bettina Schneider, producer. Editorial Cut+Run Ben Campbell, editor; James Donahue, Chris Hutchings, assistant editors; Sophie Hogg, Ellese Shell, exec producers; Eytan Gutman, sr. producer. Finishing/VFX MPC Rob Walker, Tim Kafka, VFX supervisors; Michael Gregory, Alvin Cruz, creative directors. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music/Sound Design Q Department Audio Post One Thousand Birds, bicoastal Torin Geller, mixer; Kira MacKnight, exec producer; Alex Berner-Coe, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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