Q Department handled music and sound design for this ambitious Squarespace spot titled “Garage,” directed by Patrick Daughters of Anonymous Content for Squarespace’s in-house creative agency.
MPC provided finishing and VFX for this piece in which a man envisions his entrepreneurial brainchild, a car restoration business.
Client Squarespace Agency In-House Creative: Squarespace David Lee, chief creative officer; Ben Hughes, director of brand creative; Mathieu Zarbatany, creative/sr. art director; Clare Anderson, creative/sr. copywriter; Matt King, creative/designer; Sandra Nam, director of creative production; Laura Ferguson, creative producer. Production Anonymous Content Patrick Daughters, director; Franz Lustig, DP; Robert Pearson, production designer; Lori Stonebraker, exec producer; Bettina Schneider, producer. Editorial Cut+Run Ben Campbell, editor; James Donahue, Chris Hutchings, assistant editors; Sophie Hogg, Ellese Shell, exec producers; Eytan Gutman, sr. producer. Finishing/VFX MPC Rob Walker, Tim Kafka, VFX supervisors; Michael Gregory, Alvin Cruz, creative directors. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music/Sound Design Q Department Audio Post One Thousand Birds, bicoastal Torin Geller, mixer; Kira MacKnight, exec producer; Alex Berner-Coe, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
