This is Apple’s first-ever “Shot on iPhone” short to have been produced, shot and edited entirely in Korea. Directed by Park Chan-wook, “Life Is But a Dream” celebrates the flourishing Korean cinema while paying homage to the country’s rich culture and deep history.
Park, whose credits include Oldboy, Thirst, The Handmaiden and HBO’s upcoming limited series The Sympathizer, used this opportunity to tell a unique life-and-death story. The result is a unique, surreal martial-arts film mixed with romance, dark comedy, and “pansori,” Korea’s authentic musical storytelling technique, that puts Koreans face to face with their own perspectives on life and the afterlife.
“Life Is But a Dream” was shot on iPhone 13 Pro and iPhone 13 Pro Max.
CreditsClient Apple Production Park Chan-wook, director. Music Jang Young-gyu, original music
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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