This is Apple’s first-ever “Shot on iPhone” short to have been produced, shot and edited entirely in Korea. Directed by Park Chan-wook, “Life Is But a Dream” celebrates the flourishing Korean cinema while paying homage to the country’s rich culture and deep history.
Park, whose credits include Oldboy, Thirst, The Handmaiden and HBO’s upcoming limited series The Sympathizer, used this opportunity to tell a unique life-and-death story. The result is a unique, surreal martial-arts film mixed with romance, dark comedy, and “pansori,” Korea’s authentic musical storytelling technique, that puts Koreans face to face with their own perspectives on life and the afterlife.
“Life Is But a Dream” was shot on iPhone 13 Pro and iPhone 13 Pro Max.
CreditsClient Apple Production Park Chan-wook, director. Music Jang Young-gyu, original music
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More