Noam Murro of Biscuit Filmworks directed this video, titled “Free Range,” depicting a daring chicken who escapes from its coup in the search for a more fulfilling and rewarding “Free Range” lifestyle.
Running freely across fields and overcoming a number of obstacles that get in its way, the chicken embraces life in the quest for something better, paralleling Reebok’s approach to fitness and offering encouragement for people to embrace a new path to healthy, fitness-promoting physical activity. We finally discover why the chicken decided to cross the road.
Video is part of an integrated campaign from Venables Bell & Partners.
CreditsClient Reebok Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, Erich Pfeifer, creative directors; Eric Boyd, associate creative director; Byron Del Rosario, art director; Meredith Karr, Allan Eakin, copywriters; Craig Allen, director of integrated production; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist. Production Biscuit Noam Murro, director; Simon Duggan, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, line producer. Editorial Rock Paper Scissors Stewart Reeves, editor. VFX a52 Heather Johann, VFX producer. Sound Design/Audio 740 Sound Design Rommel Molina, sound designer. Music Elias Arts
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More