Noam Murro of Biscuit Filmworks tells this story of two high-performance automobiles: a trapped SEAT race car that longs for the freedom of the open road; and the new SEAT Leon CUPRA which enjoys that pleasure, available to the public and able to travel everywhere.
Indeed, by sharp contrast, the race car is confined to the same monotonous loop of the track, day after day, in all sorts of weather–and then locked up in a garage night after night.
Conceived by a creative ensemble at Droga5 London, this :90 spot titled “A Race Car Set Free” will run in Europe and Mexico in cinemas, online and at motor shows, including Geneva where it launches this week.
Credits
Client SEAT/SEAT Leon CUPRA Agency Droga5 London David Kolbusz, chief creative officer; Rick Dodds, Steve Howell, executive creative directors; Dan Morris, Teddy Souter, copywriters; Charlene Chandrasekaran, Frazer Price, art directors; Haider Muhdi, sr. designer; Chris Watling, head of production; Goldie Robbens, producer; Toto Ellis, head of strategy. Production Biscuit Filmworks Noam Murro, director; Jan Richter Friis, DP; Charlotte Woodhead, exec producer; Kwok Yau, producer; Jay Arthur, first assistant director; Perry Newberry, production designer. Production Services 24/7 Editorial Work Editorial, London Bill Smedley, editor; Ben Corfield, assistant editor; Winnie O’Neil, producer. Postproduction Electric Theatre Collective Matt Jackson, lead Flame; David Birkhill, Flame; Bernardo Varela, lead Nuke; Chris Fraser, Nuke artist; Timothy Stam, Davide Pieropan, CG; Jason Wallis, colorist; Matt Williams, producer. Sound Design String & Tins Will Cohen, sound engineer. Music Dustin O’Halloran, “An ending, a beginning”
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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