A man just says the word and his wishes come true in this Mercedes-Benz spot directed by Noam Murro of Biscuit Filmworks for Merkley + Partners, New York.
Blacksmith, New York, and ATK PLN, Dallas were the primary VFX houses on the visually ambitious spot simply titled “Say The Word.”
Client Mercedes-Benz Agency Merkley + Partners, NY Andy Hirsch, chief creative officer/partner; Chris Landi, EVP/group creative director; Kirk Mosel, creative director; Gary Grossman, director of broadcast production; Alex Kobak, sr. producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Simon Duggan, DP. Editorial Bug Editorial Andre Betz, editor/owner. VFX Blacksmith, New York Iwan Zwarts, VFX supervisor, 2D Flame lead; Daniel Morris, VFX supervisor; Oliver Varteressian, Tuna Unalan, CG supervisor; Charlotte Arnold, EP; Bindy St. Leger, VFX producer; Jacob Slutsky, Robert Bruce, Yebin Ahn, compositors; Joey Deady, Flame compositor; Vitaliy Burov, CG generalist; Sauce Vilas, CG animator; Rick Walia, Junle Jegede, Mitch Deoudes, FX artists. (Toolbox: Maya, Houdini, Zbrush, Substance Painter, Mari, Flame, Nuke) Character Animation ATK PLN, Dallas Patton Tunstall, VFX supervisor; Jon Speer, technical supervisor; Justin Skerpan, producer; Darrell Vasquez, animation. (Toolbox: Maya, Houdini, Nuke, Arnold) VFX BOT VFX, Chennai, India PJ Torrevillas, character/creature effects (CFX) supervisor; Rawan Alhosani, CFX artist; Daniel Ries, model/surfacing; Tony Fan, TD; Jim Riche, TD. VFX Yannix Studios, Bangkok, Thailand rotoscope & tracking. Music Elias Audio Heard City Phil Loeb, mixer/sound designer. Color Company 3 Tom Poole, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
