Part of the “Where Now Meets Next” campaign, this FedEx spot directed by Noam Murro of Biscuit Filmworks for BBDO New York shows how even the littlest of things can impact a small business in a BIG way. Like when NFL star running back Derrick Henry accidentally tags a small business on social media instead of his loyal Tennessee Titans fans. The business trends up so drastically that the internet breaks. Good thing FedEx has the e-commerce solutions to help small businesses handle the onslaught of unexpected demand. So that whatever happens next, they can be ready.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, Banks Noel, SVPs, creative directors; Maria Real, executive producer; Lizzy Lehn, producer; Julia Millison, sr. music producer. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing partner/exec producer; Sean Moody, head of production; Emily Skinner, producer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors Damion Clayton, editor; Sebastian Zoltoff, assistant editor; Justin Kumpata, exec producer/head of production; Eve Kornblum, managing director; Adam Parker, producer. VFX Fancy VFX Randie Swanberg, executive creative director/founder; Alex Tracy, head of production; Graham Dunglinson, exec producer; Mario Caserta, owner/exec VP/lead Flame artist; Janine Conway, sr. producer; Alanna Morton, production coordinator; Sungtae Will Kim, designer/2D animator; Mark Woit, Marc Goldfine, Flame artists; Andrew Santanastaso, tech operations. Color Color Collective Alex Bickell, colorist; Claudia Guevara, exec producer. Audio Heard City Keith Raynaud, mixer, sound designer; Sasha Awn, exec producer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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