This spot places us in a winter village upon which has descended a giant Dunkin’ cup filled with Peppermint Mocha Latte.
The villagers are delighted with this sign that the holidays are upon us. However, all good things must come to an end and the cup is whisked away with a villager desperately holding on to it for dear life. It turns out that a woman had picked up the cup for a sip, lifting it out of what is now revealed to us as a miniature village.
Noam Murro of Biscuit directed the spot, titled “It’s Here,” for Anomaly NY. Timo Elliston of BANG Music served as composer while Aaron Reynolds of Wave was the sound designer. VFX house was Parliament. Stewart Reeves of Work Editorial cut the spot.
Credits
Client Dunkin’ Agency Anomaly NY Mike Byrne, founding partner/chief creative officer; Matt Sorrell, group creative director; Emily Salas, creative director; Bronwen Lonsdale, executive producer; Ben Dorenfield, director of music/music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Eric Schmidt, DP; Emily Skinner, line prdoucer; Brock Houghton, production designer. VFX Parliament Phil Crowe, John McIntosh, VFX supervisors. Editorial Work Editorial Stewart Reeves, editor. Music BANG Music+Audio Post Timo Elliston, composer; Brian Jones, exec producer. Sound Wave Studios Aaron Reynolds, sound designer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
