This spot places us in a winter village upon which has descended a giant Dunkin’ cup filled with Peppermint Mocha Latte.
The villagers are delighted with this sign that the holidays are upon us. However, all good things must come to an end and the cup is whisked away with a villager desperately holding on to it for dear life. It turns out that a woman had picked up the cup for a sip, lifting it out of what is now revealed to us as a miniature village.
Noam Murro of Biscuit directed the spot, titled “It’s Here,” for Anomaly NY. Timo Elliston of BANG Music served as composer while Aaron Reynolds of Wave was the sound designer. VFX house was Parliament. Stewart Reeves of Work Editorial cut the spot.
Credits
Client Dunkin’ Agency Anomaly NY Mike Byrne, founding partner/chief creative officer; Matt Sorrell, group creative director; Emily Salas, creative director; Bronwen Lonsdale, executive producer; Ben Dorenfield, director of music/music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Eric Schmidt, DP; Emily Skinner, line prdoucer; Brock Houghton, production designer. VFX Parliament Phil Crowe, John McIntosh, VFX supervisors. Editorial Work Editorial Stewart Reeves, editor. Music BANG Music+Audio Post Timo Elliston, composer; Brian Jones, exec producer. Sound Wave Studios Aaron Reynolds, sound designer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
