This spot places us in a winter village upon which has descended a giant Dunkin’ cup filled with Peppermint Mocha Latte.
The villagers are delighted with this sign that the holidays are upon us. However, all good things must come to an end and the cup is whisked away with a villager desperately holding on to it for dear life. It turns out that a woman had picked up the cup for a sip, lifting it out of what is now revealed to us as a miniature village.
Noam Murro of Biscuit directed the spot, titled “It’s Here,” for Anomaly NY. Timo Elliston of BANG Music served as composer while Aaron Reynolds of Wave was the sound designer. VFX house was Parliament. Stewart Reeves of Work Editorial cut the spot.
Credits
Client Dunkin’ Agency Anomaly NY Mike Byrne, founding partner/chief creative officer; Matt Sorrell, group creative director; Emily Salas, creative director; Bronwen Lonsdale, executive producer; Ben Dorenfield, director of music/music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Eric Schmidt, DP; Emily Skinner, line prdoucer; Brock Houghton, production designer. VFX Parliament Phil Crowe, John McIntosh, VFX supervisors. Editorial Work Editorial Stewart Reeves, editor. Music BANG Music+Audio Post Timo Elliston, composer; Brian Jones, exec producer. Sound Wave Studios Aaron Reynolds, sound designer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
