This campaign from BBDO boldly proves how the AT&T network delivers security, reliability and expertise to all sizes of businesses, helping them tackle their toughest challenges and conquer their greatest opportunities–all with the utmost confidence.
Directed by Nicolai Fuglsig of MJZ, this spot titled “Next Level Mission” is set in a scenario where every second can literally make the difference between life and death. It begins with a high-octane, heart-pounding, car driving sequence which misdirects people into believing this is a police chase. Only to find out at the end, this is a story about a hospital’s organ transplant delivery where they have to get it to the operating room on time with precision to save a life. Made possible only by the Next Level Network–the 5G and Fiber networks of AT&T.
Credits
Client AT&T Agency BBDO Matt Miller, chief creative officer, AT&T; EJ Lee, Joey Monteverde, sr. creative directors; Alex Zermeno, art director; Andrew Tucci, VP, group executive producer; Ashlye Vaughan, executive producer; Chloe Collins, producer; Erin Breen, head of art production, producer; Tim Millar, chief strategy officer, AT&T; Sahar Mehdi, sr. strategist. Agency Critical Mass Terry Lee, creative director; John Olsoni, copy lead; Alice Sladek, design lead; Tommy Costello, sr. producer/ Megan Wattie, producer. Agency Hearts & Sciences Pam Amir, executive director. Agency Rodgers Townsend Kay Cochran, group creative director; Emily Dabb, associate creative director; Katie Meers, Angela Boda, sr. art directors; Noah Cook, strategist. Production Company MJZ Nicolai Fuglsig, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Jeff McDougall, producer. Editorial Final Cut Crispin Struthers, Antonio Gomez-Pan, editors; Megan Marie Connolly, sr. cutting assist editor; Julio Samaniego, assist editor; Kelly Budish, producer; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Justin Brukman, managing director. Postproduction LVLY Bryce Edwards, exec producer; Carlos Espinosa, producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
