This campaign from BBDO boldly proves how the AT&T network delivers security, reliability and expertise to all sizes of businesses, helping them tackle their toughest challenges and conquer their greatest opportunities–all with the utmost confidence.

Directed by Nicolai Fuglsig of MJZ, this spot titled “Next Level Mission” is set in a scenario where every second can literally make the difference between life and death. It begins with a high-octane, heart-pounding, car driving sequence which misdirects people into believing this is a police chase. Only to find out at the end, this is a story about a hospital’s organ transplant delivery where they have to get it to the operating room on time with precision to save a life. Made possible only by the Next Level Network–the 5G and Fiber networks of AT&T.

Credits

Client AT&T Agency BBDO Matt Miller, chief creative officer, AT&T; EJ Lee, Joey Monteverde, sr. creative directors; Alex Zermeno, art director; Andrew Tucci, VP, group executive producer; Ashlye Vaughan, executive producer; Chloe Collins, producer; Erin Breen, head of art production, producer; Tim Millar, chief strategy officer, AT&T; Sahar Mehdi, sr. strategist. Agency Critical Mass Terry Lee, creative director; John Olsoni, copy lead; Alice Sladek, design lead; Tommy Costello, sr. producer/ Megan Wattie, producer. Agency Hearts & Sciences Pam Amir, executive director. Agency Rodgers Townsend Kay Cochran, group creative director; Emily Dabb, associate creative director; Katie Meers, Angela Boda, sr. art directors; Noah Cook, strategist. Production Company MJZ Nicolai Fuglsig, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Jeff McDougall, producer. Editorial Final Cut Crispin Struthers, Antonio Gomez-Pan, editors; Megan Marie Connolly, sr. cutting assist editor; Julio Samaniego, assist editor; Kelly Budish, producer; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Justin Brukman, managing director. Postproduction LVLY Bryce Edwards, exec producer; Carlos Espinosa, producer.

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