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    Director Neil Tardio Promotes “Sale” With Fun Wordplay For B of A, Hill Holliday

    By SHOOTUpdated:No Comments2315 Views

    Taking a page from the classic Abbott and Costello “Who’s on First?” comedy skit, Hill Holliday Boston had some fun with three Red Sox players’ names to cause their own brand of confusion. In the center of all this is star pitcher Chris Sale who decides to treat a bunch of kids to ice cream. When youngsters come up to an ice cream truck, they ask how much the frozen treats cost. “It’s on Sale” is the response from the three pitchers manning the truck, which leads to a constant back and forth over exactly what the “Sale” price is.

    Directed by Neil Tardio of Venice, Calif.-based Durable Goods, this spot for Bank of America–titled “It’s On Sale”–also features Red Sox pitchers David Price and Steven Wright, whose last names add to the wordplay games. 

    The :60 is a continuation of Bank of America’s #MLBmemorybank campaign that aims to honor fan memories while helping create new ones. 

    Credits

    Client Bank of America Agency Hill Holliday Boston Lance Jensen, chief creative officer; Spencer Deadrick, group creative director, copy; Will Uronis, group creative director, art; Pete Shamon, creative director, copy; Matt Rockett, creative director/art; Rob Gilcrest, producer; Bill Greider, digital strategist; Emily Skipp, project manager. Production Durable Goods Neil Tardio, director; Rebecca Wray, Hani Selim, exec producers. Music APM Mark Wong, sound engineer. Postproduction Bubble (HHCC) Dave Madden, editor; Gretchen Taipale, executive post producer.

     

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Durable GoodsHill HollidayNeil Tardio



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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