VR fitness app Supernatural reintroduces itself with the “Unreal Fitness” campaign which depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
For the brand relaunch–coming after Meta acquired the business earlier this year—-Supernatural traveled to Iceland to shoot this commercial titled “Feel The Real,” with director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.
“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually working out in these incredible places. To communicate that in the creative, we needed to be there physically,” said Supernatural co-founder Chris Milk.
Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films.
“I’ve been a longtime fan of Chris Milk’s directorial work and VR art pieces, so it felt like a dream job when he and his team approached me to direct this campaign,” said Castillon. “When I first tried Supernatural, I was genuinely immersed in the landscape and had a fulfilling workout experience. I wanted to convey as much of this emotion as possible within the commercial and was thrilled that we agreed to shoot the campaign in real-life breathtaking locations, because nothing compares to experiencing the power of nature, especially in Iceland. Working with Supernatural, with the support of my team at RSA and our Icelandic production partner, Comrade Films, we captured stunning footage–conveying the perfect blend of strong energy and poetic beauty that represents what Supernatural means to me.”
