Natalie Rae of Sanctuary directed this spot for Zillow in which a Dad struggles to find a home that excites his young son. But a certain feature proves to be a winner, helping the lad to connect with someone special.
Titled “Stars,” this spot is part of Zillow’s “Finding Home” campaign conceived by Deutsch.
Client Zillow Agency Deutsch Pete Favat, chief creative officer, North America; Karen Costello, Bob Cianfrone, executive creative directors; Janet Higdon, Yelan Tong, Lesley Coleman, creative directors; Jamie Kiersted, sr. art director; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Lauren May, sr. integrated producer. Production Sanctuary Natalie Rae, director; Preston Lee, owner/exec producer; Adam Litt, head of production; Alexandra Lisee, line producer. Editorial Cut+Run Steve Gandolfi, editor; Luc Giddens, assistant editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Annabelle Dunbar-Whittaker, producer. Audio Post Eleven Sound Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
