Natalie Rae of Sanctuary directed this spot for Zillow in which a Dad struggles to find a home that excites his young son. But a certain feature proves to be a winner, helping the lad to connect with someone special.
Titled “Stars,” this spot is part of Zillow’s “Finding Home” campaign conceived by Deutsch.
Client Zillow Agency Deutsch Pete Favat, chief creative officer, North America; Karen Costello, Bob Cianfrone, executive creative directors; Janet Higdon, Yelan Tong, Lesley Coleman, creative directors; Jamie Kiersted, sr. art director; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Lauren May, sr. integrated producer. Production Sanctuary Natalie Rae, director; Preston Lee, owner/exec producer; Adam Litt, head of production; Alexandra Lisee, line producer. Editorial Cut+Run Steve Gandolfi, editor; Luc Giddens, assistant editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Annabelle Dunbar-Whittaker, producer. Audio Post Eleven Sound Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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