Natalie Rae of Sanctuary directed this spot for Zillow in which a Dad struggles to find a home that excites his young son. But a certain feature proves to be a winner, helping the lad to connect with someone special.
Titled “Stars,” this spot is part of Zillow’s “Finding Home” campaign conceived by Deutsch.
Client Zillow Agency Deutsch Pete Favat, chief creative officer, North America; Karen Costello, Bob Cianfrone, executive creative directors; Janet Higdon, Yelan Tong, Lesley Coleman, creative directors; Jamie Kiersted, sr. art director; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Lauren May, sr. integrated producer. Production Sanctuary Natalie Rae, director; Preston Lee, owner/exec producer; Adam Litt, head of production; Alexandra Lisee, line producer. Editorial Cut+Run Steve Gandolfi, editor; Luc Giddens, assistant editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Annabelle Dunbar-Whittaker, producer. Audio Post Eleven Sound Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
