Natalie Rae of Sanctuary directed this spot for Zillow in which a Dad struggles to find a home that excites his young son. But a certain feature proves to be a winner, helping the lad to connect with someone special.
Titled “Stars,” this spot is part of Zillow’s “Finding Home” campaign conceived by Deutsch.
Client Zillow Agency Deutsch Pete Favat, chief creative officer, North America; Karen Costello, Bob Cianfrone, executive creative directors; Janet Higdon, Yelan Tong, Lesley Coleman, creative directors; Jamie Kiersted, sr. art director; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Lauren May, sr. integrated producer. Production Sanctuary Natalie Rae, director; Preston Lee, owner/exec producer; Adam Litt, head of production; Alexandra Lisee, line producer. Editorial Cut+Run Steve Gandolfi, editor; Luc Giddens, assistant editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Annabelle Dunbar-Whittaker, producer. Audio Post Eleven Sound Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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