For client Lean Cuisine, agency 360i is starting a social conversation about weight by encouraging real women to #WeighThis.
Helping to spark the conversation is a video directed by Nanette Burstein of Hungry Man which introduces us to several women in the proximity of a scale. But rather than weigh themselves, they are asked to weigh what’s important in their lives.
CreditsClient Lean Cuisine Agency 360i Pierre Lipton, chief creative officer; Megan Skelly, group creative director; Daniel Bremmer, Alex Shulhafer, creative directors; Amy Werblin, copywriter; Steve Amato, producer; Brad Alperin, VP, strategist; Halsey Stowe, sr. strategist. Production Hungry Man Nanette Burstein, director. Editorial Final Cut Sonejuhi Sinha, editor. Music Asche & Spencer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More