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    Director Nadia Hallgren Profiles Culture Influencer Walt “Clyde” Frazier In Short Film For PUMA

    By SHOOTUpdated:No Comments1538 Views

    In this series of short films for PUMA, director Nadia Hallgren examines the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of iconic culture influencers, who have shaped the sneaker game over the last 50 years.

    Included in that mix of influencers is Walt “Clyde” Frazier, a basketball superstar and two-time NBA champion with the New York Knicks who’s a Hall of Famer as a player and broadcaster. 

    This film profiles Frazier, his accomplishments and sense of style reflected in all sorts of apparel including his PUMA sneakers.

    The “For All Time” campaign enables The Collective to tell their stories and playbook on how they have created timeless, classic influence.

    Production company on the campaign was AI Creatives (director Hallgren is repped by production house Chelsea). PUMA partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as the executive producers of The Collective.

    Credits

    Client PUMA, which has partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as executive producer of The Collective. Creative June Ambrose, creative director. Production AI Creatives Nadia Hallgren, director (who’s represented by production house Chelsea); Lenny Santiago, photographer. Music Production AlterEgo Music Supervision Creativ Bastard, music supervisor. Song Performance Rob Taylor

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Nadia HallgrenPUMA



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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