In this series of short films for PUMA, director Nadia Hallgren examines the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of iconic culture influencers, who have shaped the sneaker game over the last 50 years.
Included in that mix of influencers is Walt “Clyde” Frazier, a basketball superstar and two-time NBA champion with the New York Knicks who’s a Hall of Famer as a player and broadcaster.
This film profiles Frazier, his accomplishments and sense of style reflected in all sorts of apparel including his PUMA sneakers.
The “For All Time” campaign enables The Collective to tell their stories and playbook on how they have created timeless, classic influence.
Production company on the campaign was AI Creatives (director Hallgren is repped by production house Chelsea). PUMA partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as the executive producers of The Collective.
CreditsClient PUMA, which has partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as executive producer of The Collective. Creative June Ambrose, creative director. Production AI Creatives Nadia Hallgren, director (who’s represented by production house Chelsea); Lenny Santiago, photographer. Music Production AlterEgo Music Supervision Creativ Bastard, music supervisor. Song Performance Rob Taylor
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More