Teen yodeler and country music performer Mason Ramsey sings about cow-based greenhouse gas emissions in this offbeat Burger King music video directed by Michel Gondry via Partizan Entertainment for agency We Believers.
Burger King is going more eco-friendly with its BK Cows Menu featuring a Whopper made from cows that are fed an increased diet of lemongrass, which cuts methane bovine emissions by a third. These emissions represent more than a stinky problem; the methane contributes significantly to overheating our planet.
“When cows fart and burp and splatter/well it ain’t no laughing matter,” Ramsey sings. At one point, Ramsey puts on a gas mask while crooning to show that Earth can become uninhabitable if methane emissions aren’t controlled.
We Believers CCO Gustavo Lauria teamed with Steve Mudd on the lyrics for the Ramsey-performed song, with Pickle Music serving as music house and publisher, and Alexis Estiz as composer.
Credits
Client Burger King Agency We Believers, NY Gustavo Lauria, chief creative officer, copywriter; Santiago Luna Lupo, group creative director, copywriter; Diego Grandi, head of art, art director; Marcia Jaes, head of production; Marco Vega, head of planning; Rocio Fernandez Sasso, creative coordinator. Production Partizan Entertainment Michel Gondry, director; Shawn Kim, DP; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Maxwell Orgell, production designer; Andy Coffing, 1st AD; Mandy Moore choreographer. Editorial Final Cut LA Jeff Buchannan, editor; Diego Panich, 2nd editor. VFX/Postproduction The Mill LA Dan Roberts, EP; Erin Hicke, sr. VFX producer; Glyn Tebbutt, creative director/shoot supervisor/2D lead artist; Bowe King, art director/design CD; Freddy Parra, set data wrangler/3D artist; Yarin Manes, 3D lead artist; Franz Kol, Patrick Dirks, Kai Chun Tsai, Tim Rudgard, Rakesh Venugopal, 2D artists; Christian Sanchez, Matt Connolly, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Alice Panek, Shashi Kumar Dakoju, Amit Das , Dinesh Kanakaraj, Anish Mohan, 3D artists; Tim Robbins, Gareth Parr, finish artists; AVV Suresh, Chakravarthi V, Nikhil K M, Arun Kumar, Nithin Babu, paint artists; Jacob Bergman, animation supervisor; Stefan Kang, Mike LaFave, animators/FX artists; Greg Rubner, Greg Park, Patrick Kipper, John Federico, motion graphics/design; Nick Metcalf, colorist; Megan Rumph, color producer; Logan Highlen, Gemma Parr, color assist. (Toolbox: Flame, Nuke, Maya, Photoshop, Houdini, After Effects, C4D) Music/Sound Pickle Music, New York Alexis Estiz, composer; Steve Mudd composer & lyrics; Gustavo Lauria (who is CCO at ad agency We Believers), lyrics; Mason Ramsey, performer; Jacob Bloomfield-Mirsrach, Biijan Sharifi, Dario Calequi, sound designers; Lia Mitchell, Courtney Jenkins, producers; Chanelle Guyton, talent vocal coach; Pickle Music Studios, music publisher. Audio Post Pickle Music, New York Jacob Bloomfield-Misrach, mixer. Research Team PhD. Octavio A. Castelán-Ortega, PhD. Ermias Kebreab
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
