Teen yodeler and country music performer Mason Ramsey sings about cow-based greenhouse gas emissions in this offbeat Burger King music video directed by Michel Gondry via Partizan Entertainment for agency We Believers.
Burger King is going more eco-friendly with its BK Cows Menu featuring a Whopper made from cows that are fed an increased diet of lemongrass, which cuts methane bovine emissions by a third. These emissions represent more than a stinky problem; the methane contributes significantly to overheating our planet.
“When cows fart and burp and splatter/well it ain’t no laughing matter,” Ramsey sings. At one point, Ramsey puts on a gas mask while crooning to show that Earth can become uninhabitable if methane emissions aren’t controlled.
We Believers CCO Gustavo Lauria teamed with Steve Mudd on the lyrics for the Ramsey-performed song, with Pickle Music serving as music house and publisher, and Alexis Estiz as composer.
Credits
Client Burger King Agency We Believers, NY Gustavo Lauria, chief creative officer, copywriter; Santiago Luna Lupo, group creative director, copywriter; Diego Grandi, head of art, art director; Marcia Jaes, head of production; Marco Vega, head of planning; Rocio Fernandez Sasso, creative coordinator. Production Partizan Entertainment Michel Gondry, director; Shawn Kim, DP; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Maxwell Orgell, production designer; Andy Coffing, 1st AD; Mandy Moore choreographer. Editorial Final Cut LA Jeff Buchannan, editor; Diego Panich, 2nd editor. VFX/Postproduction The Mill LA Dan Roberts, EP; Erin Hicke, sr. VFX producer; Glyn Tebbutt, creative director/shoot supervisor/2D lead artist; Bowe King, art director/design CD; Freddy Parra, set data wrangler/3D artist; Yarin Manes, 3D lead artist; Franz Kol, Patrick Dirks, Kai Chun Tsai, Tim Rudgard, Rakesh Venugopal, 2D artists; Christian Sanchez, Matt Connolly, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Alice Panek, Shashi Kumar Dakoju, Amit Das , Dinesh Kanakaraj, Anish Mohan, 3D artists; Tim Robbins, Gareth Parr, finish artists; AVV Suresh, Chakravarthi V, Nikhil K M, Arun Kumar, Nithin Babu, paint artists; Jacob Bergman, animation supervisor; Stefan Kang, Mike LaFave, animators/FX artists; Greg Rubner, Greg Park, Patrick Kipper, John Federico, motion graphics/design; Nick Metcalf, colorist; Megan Rumph, color producer; Logan Highlen, Gemma Parr, color assist. (Toolbox: Flame, Nuke, Maya, Photoshop, Houdini, After Effects, C4D) Music/Sound Pickle Music, New York Alexis Estiz, composer; Steve Mudd composer & lyrics; Gustavo Lauria (who is CCO at ad agency We Believers), lyrics; Mason Ramsey, performer; Jacob Bloomfield-Mirsrach, Biijan Sharifi, Dario Calequi, sound designers; Lia Mitchell, Courtney Jenkins, producers; Chanelle Guyton, talent vocal coach; Pickle Music Studios, music publisher. Audio Post Pickle Music, New York Jacob Bloomfield-Misrach, mixer. Research Team PhD. Octavio A. Castelán-Ortega, PhD. Ermias Kebreab
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
