AT&T Business is using The Masters golf tournament live coverage as a platform to launch a new campaign from BBDO targeting mid-sized business. Directed by Academy-Award winner Michel Gondry of production house Partizan, the spots use portals as a visual metaphor for Edge-to-Edge Intelligence, showing how the portals show up to give business decision makers and owners the power to see and react to every corner of their business. It’s a simple visualization that shows how Edge-to-Edge technology gives businesses, especially growing businesses–in this case a Gelato company–a competitive advantage.
“Gelato” is one of three commercials in the AT&T Business campaign.
Credits
Client AT&T Business Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, EVP, group executive creative director; Daniela Vojta, Susan Young, EVPs, executive creative directors; Kara Goodrich, SVP, sr. creative director; Pebble Goh, VP, creative director; Julie Collins, EVP, group executive producer; George Sholley, VP, executive producer; Melissa Chester, executive music producer. Production Partizan Michel Gondry, director; Lisa Tauscher, managing director/executive producer; Molly Griffin, executive producer/ head of production; Raffi Adlan, line producer; Shawn Kim, DP. Editorial Cosmo Street Editorial Tessa Davis, editor; Josh Berger, Taylor Morano, Habib Semaan, George Irizarry, assistant editors; Maura Woodward, NY exec producer; Yvette Cobarrubias, LA exec producer; Kacie Gomez, LA producer. VFX/Finishing The Mill Erin Hicke, sr. producer; Mary Mondrus, VFX coordinator; Glyn Tebbutt, creative director/2D lead; Tim Rudgard, Franz Kol, Katerina Aroyyo, Jeannie Huynh (Remedy), Daniel Lang, Matthew Dobrez, Lisa Kim, Tim Robbins, 2D team; Fredrick Ross, design lead/3D lead; Katie Yancey, 3D; Patrick Kipper, Greg Rubner, Anastasia Skrebneva, design team. Audio Post Sonic Union Steve Rosen, sound engineer; Patrick Sullivan, producer. Music Beacon Street Studios Leslie DiLullo, exec producer; Beacon Street Studios, composers. Telecine The Mill Adam Scott, colorist; Liza Kerlin, sr. color producer; Nate Seymour, Gemma Parr, Logan Highlen, color assists.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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