This short film finds Anna Kendrick arriving at her NYC brownstone stoop brimming with the spoils of a successful day of holiday shopping only to realize that she forgot her apartment keys. When she finally reaches her limit on modeling new fashions for her pup, texting and loudly singing holiday jingles, she fashions an extended hook with her newly purchased goods and craftily makes her way up the fire escape ladder, proudly letting her dog in through the front door. The interactive video allows viewers to click on the items throughout to view behind the scenes footage and shop all of the Kate Spade looks featured.
Titled The Waiting Game, this short was directed by Michael Mohan of HeLo. Mohan’s feature work includes most recently Save the Date, starring Lizzy Caplan and Alison Brie.
Credits
Client Kate Spade Kristen Naiman, Pascal Dangin, Sophie Edelstein, creative directors. Production HeLo Michael Mohan, director; Sam Levy, DP; Brendan Kiernan, producer; Erin Wile, line producer; Brad Goreski, stylist; Janice Veksler, Leslie Okkerse, art direction; Marla Weinhoff, set design. Editorial Nat Sanders, Cudjo Collins, editors; Andrew Oppenheimer, post producer. Color & Finishing Box Motion Music Future Perfect Audio Milos Zivkovic, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
