Michael Marantz directed this personal short film as a lasting message to his child (now children, because it took him a bit longer to make it than anticipated). Crafted specifically for his son Orion, the short–titled To My Child–carries relevance for a broader audience, providing hope and inspiration.
Marantz, who’s an alum of the SHOOT’s 2015 New Directors Showcase, explained his motivation for the film as coming shortly after Orion’s birth. “I think the impetus was like, Hey, how do I make something that will help him live his life if for some reason I’m not around in the future?”
Through looks back and forward, the short provides glimpses of the spectrum that life has to offer from joy to sorrow, adversity to triumph. The short offers reflections on challenges and failures–and the lessons learned from those experiences.
Credits
Production Already Alive Michael Marantz, director/executive producer; Tim Sessler, DP; Jason Oppliger, executive producer; Zach MacDonald, producer; Denis Zenchenko, Riley Price, production coordinators; Anna Remus, 1st AD; Asa Reed, Filipp Penson, Anthony Earabino, 1st ACs; Bella Yang, Pierce Pyrzenski, 2nd ACs; Jeffrey Kelsey, Riley Price, production designers; Dan Eaton, picture car coordinator; Todd Lajoie, location manager; Natalia Che, hair/makeup; Andrew Pearl, Brian Misiewicz, sound mixers Editorial J.P. Damboragian, Michael Marantz, editors; Koby Leff, assistant editor. Special Effects Ocean State Pyrotechnics John Ruggieri, SFX supervisor. Original Music Michael Marantz Audio Post Brandon Hickey, sound mix. Color Tim Sessler.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
