Michael Marantz directed this personal short film as a lasting message to his child (now children, because it took him a bit longer to make it than anticipated). Crafted specifically for his son Orion, the short–titled To My Child–carries relevance for a broader audience, providing hope and inspiration.
Marantz, who’s an alum of the SHOOT’s 2015 New Directors Showcase, explained his motivation for the film as coming shortly after Orion’s birth. “I think the impetus was like, Hey, how do I make something that will help him live his life if for some reason I’m not around in the future?”
Through looks back and forward, the short provides glimpses of the spectrum that life has to offer from joy to sorrow, adversity to triumph. The short offers reflections on challenges and failures–and the lessons learned from those experiences.
Credits
Production Already Alive Michael Marantz, director/executive producer; Tim Sessler, DP; Jason Oppliger, executive producer; Zach MacDonald, producer; Denis Zenchenko, Riley Price, production coordinators; Anna Remus, 1st AD; Asa Reed, Filipp Penson, Anthony Earabino, 1st ACs; Bella Yang, Pierce Pyrzenski, 2nd ACs; Jeffrey Kelsey, Riley Price, production designers; Dan Eaton, picture car coordinator; Todd Lajoie, location manager; Natalia Che, hair/makeup; Andrew Pearl, Brian Misiewicz, sound mixers Editorial J.P. Damboragian, Michael Marantz, editors; Koby Leff, assistant editor. Special Effects Ocean State Pyrotechnics John Ruggieri, SFX supervisor. Original Music Michael Marantz Audio Post Brandon Hickey, sound mix. Color Tim Sessler.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
