Featuring cast members from the FX Network’s “Sons of Anarchy,” this PSA from writer/director Michael Goode of Mechaniks, is for the Boots Campaign, an organization dedicated to helping U.S. vets and military personnel. The Boots Campaign program encourages Americans to “lace up a pair of its signature military combat boots” as a sign of support for all who serve in the U.S. Armed Forces.
Retail sales of combat boots, apparel and mission-focused merchandise, general public donations and corporate sponsorships allow the Boot Campaign, a national nonprofit, to operate six initiatives including career transition, housing, education, wellness, urgent assistance and family support. These programs support military personnel, past and present, healing from a variety of physical and emotional combat wounds.
CreditsClient Boots Campaign Production Mechaniks Michael Goode, writer/director/editor; Andrea Kikot, exec producer; Yvonne Ortiz, producer; Colin Pregent, DP; Dylan Goode, music.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More