On April 13, 2017, Jorden Oldham was the best man at his best friend’s wedding. However, his speech went awry. He froze and was eventually forced to ask an usher to reach out aloud his speech.
As part of its new “Confidence” content series, Volkswagen tracked down Oldham, put him behind the wheel of a new Tiguan SUV, reunited him with the bride and groom and gave him the opportunity to make a “Second Speech.”
Oldham makes the most of his second chance, reconnecting with the married couple. A tagline simply reads, “Handle everything with confidence in a Volkswagen SUV.”
The idea for this spot titled “Second Speech” was dreamt up by adam&eveDDB creatives Jonas Roth and Rasmus Smith Bech and captured by director Max Fisher from production company Outsider.
Ben Priest, founding partner and group chief creative officer at adam&eveDDB, said, “This was a great job and also a great experience. Helping Jorden to face up to the past and put right something that had gone so badly wrong and hung over him for so long. It’s a lovely, lateral take on confidence.”
Sweta Dusara, communications manager at Volkswagen UK, explained: “Authenticity was key to expressing the insight that Volkswagen SUVs instill confidence in our drivers, so finding the right story to tell was critical. Jorden’s story was perfect, real-to-life and relatable. I’m delighted that Jorden’s redemption was so wonderfully enabled by Volkswagen.”
The digital and social campaign goes live on Sept. 4.
