KBS, MJZ and The Mill joined forces to create an epic, 50-foot purple monster for Monster.com’s latest spot, “Opportunity Roars.”
The monster grabs a woman from a high-rise building, rescuing her from an unsatisfying job. At first she screams in horror but eventually she comes around to view the monster quite differently even as he seemingly wreaks havoc on the city. Turns out the beast is taking her to a better place of employment.
The spot, directed by MJZ’s Matthijs Van Heijningen, is a metaphor for the job process–a little daunting, but Monster will be there every step of the way until you find the right fit.
The monster is an anthropomorphization of Monster.com–he’s in the corner of job seekers as their champion and equalizer, by helping to smash through the challenges they may face in the workplace. He knows you deserve better, and will stop at nothing to help you find it.
The Mill’s CGI team built a full muscle system under the monster’s fur in order to simulate the weight in his body while moving. This heightened the level of realism in the character’s movements and interactions.
The team meticulously crafted each wrinkle, pore and hair, which were carefully simulated to interact with his surroundings, from lighting to wind changes.
The spot features several fully CGI environments, including streets, alleyways and office spaces, which are seamlessly integrated with live action shots captured in Toronto and augmented to mirror the streets of New York with matte paintings and digital assets.
Credits
Client Monster.com Agency KBS New York Patrick Scissons, global chief creative officer; Michele Kunken, executive creative director; Mike Abell, creative director/copywriter; Kevin Gentile, creative director/art director; Jenny Read, head of production; Karen McKibben, executive producer; Isabelle Vrod, assistant producer. Production MJZ Matthijs van Heijningen, director; Eriks Krumins, exec producer; Donald Taylor, line producer; Joost Van Gelder, DP. Production 1ONE PRODUCTION Jean-Rene Parenteau, producer; Anouck Serra-Godard, production manager; Simon Lebrun, technical director; Louis-Charles Pilon, cameraman; Gabrielle Dore, post coordinator; Sophian Verri, offline; Etienne Bergeron, offline, online & color grading; Benedicte Leclere, music supervisor; Pierre-Olivier Rioux, sound mix. Editorial Work Jono Griffith, editor; Nayim Saati, Theo Mercado, assistant editors; Erica Thompson, exec producer; Sari Resnick, sr. producer. VFX & Design The Mill Melanie Wickham, exec producer; Clairellen Wallin, sr. producer/shoot supervisor; Anastasia von Rahl, sr. producer; Zack Franciose, Jalisa House, production coordinators; Ruben Vandebroek, shoot supervisor/3D lead artist; Kyle Cody, 2D lead artist/shoot supervisor; Kevin Ives, 3D lead artist; Kshitij Khanna, Molly Intersimone, Dae Yoon Kang, Yoon-sun Bae, Rachel Moon, Dhruv Shankar, 2D artists; Adam Dewhirst, Todd Akita, Nick Couret, Jackie Liao, John Wilson, Emily Meger, Jeff Lopez, Seon Crawford, Arman Matin, Ren Hsien-Hsu, Lauren Shields, Tyler Heckman, Sewang Kim, Jonathan McCoy, Incheol Jeong, Justin Hammond, Anna Cardillo, Jimmy Gass, Constance Besen, Hannah Lee, Krystal Sae Eua, Jeffrey Lee, Blake Guest, Tom Graham, Juan Zavala, Nole Murphy, Ziming Liu, Sivasubramanian, Vitaal Kuntla, Leela Shanker, Sendil Kumar J, Karthik Viswanathan, Murali Krishna Reddy, Muthyala Krishnaiah, Gokul Navaneethan, Sathyaraj A, Karthick Karuppaswamy, Sandeep Patil, Mehrose, Jai KIshan, Tarun Kumar, Chaitali Shah, Nijesh, Giri Prasath S, 3D artists; Cedric Menard, Charles Lee, matte painting. (Toolbox: Zbrush, Mari, Maya, Furtilizer, Houdini, Arnold, Flame Assist). Color MPC Mark Gethin, colorist. Music Woodwork Sam Phillips, exec producer. Sound Design stimmung Gus Koven, sound designer; Kristina Iwankiw, exec producer; Nick Tuttle, sound assistant. Audio Post Sound Lounge Tom Jucarone, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
