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    Director Matt Pittroff, HZDG Unlock “Digital Key” For Hilton “Snackables” Social Films

    By SHOOTUpdated:No Comments2904 Views

    Matt Pittroff of Station Film directed this “Digital Key” piece that is among those kicking off Hilton Honors’ “Snackables” series of 15-second social films. From independent, women-owned agency HZDG, the Snackables campaign began airing last week on Hilton Honors’ Facebook, Twitter and Instagram, and will roll out on in-flight TV and other digital media channels in upcoming weeks.

    The :15 “Snackables” social films are funny and informative, covering a range of topics about the benefits of being a Hilton Honors member, from the ease of using Digital Key to the joys of Free Wi-Fi. 

    “Digital Key” opens on a couple who misplaced their key card. As they stand outside the unopened door to their hotel room, another visitor enters his room with a cell phone command, a Digital Key feature that is available to Hilton Honors members.

    Credits

    Client Hilton Honors Agency HZDG Chad Stockton, creative director; Chris Minesinger, sr. copywriter; Jon Leon, sr. art director; Brenna Mathers, producer. Production Station Film Matt Pittroff, director; Stephen Orent, managing partner; Michelle Towse, exec producer; Steve Blair, line producer; Joe DeSalvo, DP. Editorial Cosmo Street Craig Deardorff, editor; Maura Woodward, exec producer

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:HZDGMatt PittroffStation Film



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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