Matt Pittroff of Station Film directed this “Digital Key” piece that is among those kicking off Hilton Honors’ “Snackables” series of 15-second social films. From independent, women-owned agency HZDG, the Snackables campaign began airing last week on Hilton Honors’ Facebook, Twitter and Instagram, and will roll out on in-flight TV and other digital media channels in upcoming weeks.
The :15 “Snackables” social films are funny and informative, covering a range of topics about the benefits of being a Hilton Honors member, from the ease of using Digital Key to the joys of Free Wi-Fi.
“Digital Key” opens on a couple who misplaced their key card. As they stand outside the unopened door to their hotel room, another visitor enters his room with a cell phone command, a Digital Key feature that is available to Hilton Honors members.
CreditsClient Hilton Honors Agency HZDG Chad Stockton, creative director; Chris Minesinger, sr. copywriter; Jon Leon, sr. art director; Brenna Mathers, producer. Production Station Film Matt Pittroff, director; Stephen Orent, managing partner; Michelle Towse, exec producer; Steve Blair, line producer; Joe DeSalvo, DP. Editorial Cosmo Street Craig Deardorff, editor; Maura Woodward, exec producer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More