Partners & Spade collaborated with Casper mattresses to create “Better Beings,” a spot that brings testimonials from actual customers to life using one-of-a-kind puppets whose personalities are so convincing they don’t seem out of place in the otherwise day to day settings in which they’re situated.
Customer Chris from Albany, LA is a purple Cyclops with a hip haircut, pausing from lunch with his friends to tell you about the positive impact Casper’s had on his life; Matt from Carmel, IN is a mop-top professor-type sharing his two cents about Casper’s value before getting into a vintage Mercedes; Tina from Harper, TX is an Avenue Q-like character with a flair for drama, lounging on her bed in a silky robe not wanting to leave it’s so comfortable.
Arts & Sciences’ Matt Lenski directed the spot, bringing comedy and humanity to eccentric creative for an essential everyday product.
CreditsClient Casper Mattress Agency Partners & Spade Anthony Sperduti, co-founder/executive creative director; Andrew Wilcox, producer; Elizabeth Dilk, design director; Greg Kimball, designer; Marisa Aveling, writer; Jessica Navas, strategist. Production Arts & Sciences Matt Lenski, director; John Benson, exec producer; Christa Skotland, head of production; Joan Bell, line producer; Vinit Borriso, DP. Furry Puppet Studio Zack Buchman, founder/creative director. Editorial Wax Georgia Dodson, editor; Nick Bruce, assistant editor. GFX Garret Walker Color Stephen Picano, colorist. Postproduction Rich Siciliano, Flame; Annabelle Cuthbert, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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