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    Director Matt Lenski Brings Back The Noid For Domino’s

    By SHOOTUpdated:No Comments3077 Views

    Domino’s Pizza Inc. has always had one nemesis: the Noid, an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to thwart the advanced technology of Nuro’s R2 robot, a completely autonomous, occupant-less on-road vehicle, out on a pizza delivery. 

    While television screens are a great place for a classic nemesis to return, mobile devices are the newest place for the Noid to cause problems. Starting May 7, the Noid will join the newest installment of the Crash Bandicoot gaming series, Crash Bandicoot: On the Run!, a new mobile adventure that honors the rich 25-year history of the beloved franchise. For a limited time, the Noid will be featured as one of the game’s mini bosses, pitting players against the Noid as Crash progresses through the story. Avoiding the Noid has never been so fun! Players will also have access to exclusive Domino’s pizza-themed player skins, showing players love for all things pizza. 

    WorkInProgress (WIP), Domino’s creative agency as of January, 2021, and Domino’s partnered with King (a leading interactive entertainment company for the mobile world) to develop the Crash Bandicoot: On the Run! mobile game integration. 

    The TV portion of the Noid campaign was conceptualized and developed by creatives at CPB, who have since joined WorkInProgress, including creative directors Kelly McCormick and D’Arcy O’Neill, associate creative directors Jake Roberts and Dylan Cimo, and executive producer Rachel Noonan. 

    Matt Lenski of Arts & Sciences directed this spot out of CPB, with CGI work done by Artjail.

    Credits

    Client Domino’s Agency CPB D’Arcy O’Neill, Kelly McCormick, creative directors; Jake Roberts, Dylan Cimo, associate creative directors; Rachel Noonan, executive producer. Production Arts & Sciences Matt Lenski, director; Ken Seng, DP; Marc Marrie, managing partner/exec producer; Christa Skoland, head of production; Kristin Porter, line producer. Editorial The Den Andrew Ratzlaff, editor; Mary Ellen Duggan, co-owner/exec producer. Color a52 Color Paul Yacono, colorist. VFX & Finishing Artjail John Skeffington, exec producer; Steve Mottershead, executive creative director; Ross Denner, creative director/VFX supervisor/3D lead; Perry Tate, producer; Christoph Schroer, 2D lead; Dayung Jo, Giulia Barta, Emily Bloom, Jeremy Lloyd-Styules, Eric Conception, Fred Kim, 2D artists; Tyler Gibb, Tim Haldeen, concept artists; Juan Carlos Barquet, Sandor Toledo, 3D lighting/look development; Han Hu, Jacob Fradkin, 3D animators; Ohad Bracha, Justin Diamond, 3D models; Ben Elliot;, Eban Byrne, 3D FX; Andreas Wetteborn, motion capture tech. Music Walker Music Stephanie Pigott, Sara Matarazzo, exec producers; Danielle Soury, producer. Audio Lime Studios Matt Miller, sound designer/mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer.

     

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ArtjailArts & SciencesCPBMatt Lenski



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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