Domino’s Pizza Inc. has always had one nemesis: the Noid, an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to thwart the advanced technology of Nuro’s R2 robot, a completely autonomous, occupant-less on-road vehicle, out on a pizza delivery.
While television screens are a great place for a classic nemesis to return, mobile devices are the newest place for the Noid to cause problems. Starting May 7, the Noid will join the newest installment of the Crash Bandicoot gaming series, Crash Bandicoot: On the Run!, a new mobile adventure that honors the rich 25-year history of the beloved franchise. For a limited time, the Noid will be featured as one of the game’s mini bosses, pitting players against the Noid as Crash progresses through the story. Avoiding the Noid has never been so fun! Players will also have access to exclusive Domino’s pizza-themed player skins, showing players love for all things pizza.
WorkInProgress (WIP), Domino’s creative agency as of January, 2021, and Domino’s partnered with King (a leading interactive entertainment company for the mobile world) to develop the Crash Bandicoot: On the Run! mobile game integration.
The TV portion of the Noid campaign was conceptualized and developed by creatives at CPB, who have since joined WorkInProgress, including creative directors Kelly McCormick and D’Arcy O’Neill, associate creative directors Jake Roberts and Dylan Cimo, and executive producer Rachel Noonan.
Matt Lenski of Arts & Sciences directed this spot out of CPB, with CGI work done by Artjail.
CreditsClient Domino’s Agency CPB D’Arcy O’Neill, Kelly McCormick, creative directors; Jake Roberts, Dylan Cimo, associate creative directors; Rachel Noonan, executive producer. Production Arts & Sciences Matt Lenski, director; Ken Seng, DP; Marc Marrie, managing partner/exec producer; Christa Skoland, head of production; Kristin Porter, line producer. Editorial The Den Andrew Ratzlaff, editor; Mary Ellen Duggan, co-owner/exec producer. Color a52 Color Paul Yacono, colorist. VFX & Finishing Artjail John Skeffington, exec producer; Steve Mottershead, executive creative director; Ross Denner, creative director/VFX supervisor/3D lead; Perry Tate, producer; Christoph Schroer, 2D lead; Dayung Jo, Giulia Barta, Emily Bloom, Jeremy Lloyd-Styules, Eric Conception, Fred Kim, 2D artists; Tyler Gibb, Tim Haldeen, concept artists; Juan Carlos Barquet, Sandor Toledo, 3D lighting/look development; Han Hu, Jacob Fradkin, 3D animators; Ohad Bracha, Justin Diamond, 3D models; Ben Elliot;, Eban Byrne, 3D FX; Andreas Wetteborn, motion capture tech. Music Walker Music Stephanie Pigott, Sara Matarazzo, exec producers; Danielle Soury, producer. Audio Lime Studios Matt Miller, sound designer/mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More