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    Director Matt Lenski Brings Back The Noid For Domino’s

    By SHOOTUpdated:No Comments3126 Views

    Domino’s Pizza Inc. has always had one nemesis: the Noid, an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to thwart the advanced technology of Nuro’s R2 robot, a completely autonomous, occupant-less on-road vehicle, out on a pizza delivery. 

    While television screens are a great place for a classic nemesis to return, mobile devices are the newest place for the Noid to cause problems. Starting May 7, the Noid will join the newest installment of the Crash Bandicoot gaming series, Crash Bandicoot: On the Run!, a new mobile adventure that honors the rich 25-year history of the beloved franchise. For a limited time, the Noid will be featured as one of the game’s mini bosses, pitting players against the Noid as Crash progresses through the story. Avoiding the Noid has never been so fun! Players will also have access to exclusive Domino’s pizza-themed player skins, showing players love for all things pizza. 

    WorkInProgress (WIP), Domino’s creative agency as of January, 2021, and Domino’s partnered with King (a leading interactive entertainment company for the mobile world) to develop the Crash Bandicoot: On the Run! mobile game integration. 

    The TV portion of the Noid campaign was conceptualized and developed by creatives at CPB, who have since joined WorkInProgress, including creative directors Kelly McCormick and D’Arcy O’Neill, associate creative directors Jake Roberts and Dylan Cimo, and executive producer Rachel Noonan. 

    Matt Lenski of Arts & Sciences directed this spot out of CPB, with CGI work done by Artjail.

    Credits

    Client Domino’s Agency CPB D’Arcy O’Neill, Kelly McCormick, creative directors; Jake Roberts, Dylan Cimo, associate creative directors; Rachel Noonan, executive producer. Production Arts & Sciences Matt Lenski, director; Ken Seng, DP; Marc Marrie, managing partner/exec producer; Christa Skoland, head of production; Kristin Porter, line producer. Editorial The Den Andrew Ratzlaff, editor; Mary Ellen Duggan, co-owner/exec producer. Color a52 Color Paul Yacono, colorist. VFX & Finishing Artjail John Skeffington, exec producer; Steve Mottershead, executive creative director; Ross Denner, creative director/VFX supervisor/3D lead; Perry Tate, producer; Christoph Schroer, 2D lead; Dayung Jo, Giulia Barta, Emily Bloom, Jeremy Lloyd-Styules, Eric Conception, Fred Kim, 2D artists; Tyler Gibb, Tim Haldeen, concept artists; Juan Carlos Barquet, Sandor Toledo, 3D lighting/look development; Han Hu, Jacob Fradkin, 3D animators; Ohad Bracha, Justin Diamond, 3D models; Ben Elliot;, Eban Byrne, 3D FX; Andreas Wetteborn, motion capture tech. Music Walker Music Stephanie Pigott, Sara Matarazzo, exec producers; Danielle Soury, producer. Audio Lime Studios Matt Miller, sound designer/mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer.

     

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ArtjailArts & SciencesCPBMatt Lenski



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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