This spot takes us to a retirement community known aptly as “The Pleasure Residence” replete with picturesque surroundings, elegant accommodations and other varied perks–including an abundance of Magnum ice cream bars for all the seniors.
Martin Werner directed the commercial via production house Proppa for Madrid-based agency LOLA MullenLowe. (Werner is handled in the U.S. by production company RESET.)
Client Magnum Agency LOLA MullenLowe, Madrid Tomas Ostiglia, creative director. Production Proppa (Propaganda Producciones) Martin Werner, director; Pablo Martinez, exec producer; Cristina Sancayo, line producer; Nicolaj Bruel, CP. Production Services Company Ready to Shoot (Portugal); Margarida Adoinis, line producer; Peter Grant, production designer; Pedro Santarem, art director; Melanie Buchave, stylist; Manel Rosa, makeup. Editorial Nicolaj Monberg, editor. Postproduction & Color Bacon X Sound Design Ballad Music “The Good Life,” performed by Neil Hannon
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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