This spot takes us to a retirement community known aptly as “The Pleasure Residence” replete with picturesque surroundings, elegant accommodations and other varied perks–including an abundance of Magnum ice cream bars for all the seniors.
Martin Werner directed the commercial via production house Proppa for Madrid-based agency LOLA MullenLowe. (Werner is handled in the U.S. by production company RESET.)
Client Magnum Agency LOLA MullenLowe, Madrid Tomas Ostiglia, creative director. Production Proppa (Propaganda Producciones) Martin Werner, director; Pablo Martinez, exec producer; Cristina Sancayo, line producer; Nicolaj Bruel, CP. Production Services Company Ready to Shoot (Portugal); Margarida Adoinis, line producer; Peter Grant, production designer; Pedro Santarem, art director; Melanie Buchave, stylist; Manel Rosa, makeup. Editorial Nicolaj Monberg, editor. Postproduction & Color Bacon X Sound Design Ballad Music “The Good Life,” performed by Neil Hannon
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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