This spot takes us to a retirement community known aptly as “The Pleasure Residence” replete with picturesque surroundings, elegant accommodations and other varied perks–including an abundance of Magnum ice cream bars for all the seniors.
Martin Werner directed the commercial via production house Proppa for Madrid-based agency LOLA MullenLowe. (Werner is handled in the U.S. by production company RESET.)
CreditsClient Magnum Agency LOLA MullenLowe, Madrid Tomas Ostiglia, creative director. Production Proppa (Propaganda Producciones) Martin Werner, director; Pablo Martinez, exec producer; Cristina Sancayo, line producer; Nicolaj Bruel, CP. Production Services Company Ready to Shoot (Portugal); Margarida Adoinis, line producer; Peter Grant, production designer; Pedro Santarem, art director; Melanie Buchave, stylist; Manel Rosa, makeup. Editorial Nicolaj Monberg, editor. Postproduction & Color Bacon X Sound Design Ballad Music “The Good Life,” performed by Neil Hannon
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More