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    Director Martin Werner, BETC Paris Seek Actor Kad Merad’s Password For CANAL+

    By SHOOTUpdated:No Comments1880 Views

    Last November 2020, CANAL+ launched a campaign where stars of the network, including actor Kad Merad, were looking for their login information to access the channel. The promo turned out to be so successful that the actor now gets constantly asked for his CANAL+ password, whether he’s on TV, in the street, at family dinners, on set …

    Riffing on the widespread joke, CANAL+ and Paris-based agency BETC created this promo with a slice of Merad’s fictionalized daily life since the launch of the previous commercial. How far does this running gag go?

    Martin Werner directed this new spot–which will appear on TV and in cinema theaters throughout France–via production company Henry. (Werner is repped by RESET Content in the U.S. ad market.)

    CANAL+ is a major entertainment platform. Subscribers can view programs from CANAL+, as well as Netflix, Disney+, Eurosport and beIN Sports with their account. The Merad spot will gain additional exposure online (digital and social media).

    Credits

    Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Eric Astorgue, creative director/art director; Martin Rocaboy, copywriter; Anouk Bossois, assistant art director; Sebastien Houdusse, Martin Lagache, strategic planners; Karim Naceur, Slim Trabelsi, TV producers. Production Company Henry  Martin Werner, director. Sound Company Les Kouz

    Genre:Comedy
    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:BETC ParisCANAL+Martin Werner



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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