This spot titled “Get In The Game”–directed by Martin Krejci of Stink for Wieden+Kennedy Amsterdam–kicks off the next chapter of the “Passions” campaign for Booking.com.
The :60 captures the passion of those who travel to support and experience their favorite sport. With upcoming major sports events in France and Rio de Janeiro, this summer will see numerous fans and would-be athletes watching their heroes from afar. But with the right hotel room or accommodation, these sports enthusiasts can be in the thick of the soccer, surfing, cycling and running action, getting closer to their dreams than ever before. In this commercial we see various folks who have landed the right room and are living their sports dreams up close and personal–one who gets quite close as he finds himself in an elevator with legendary soccer star Thierry Henry who is Booking.com’s ambassador for the 2016 Summer of Sports.
This spot and the overall campaign rolled out today in the U.K., Brazil, Germany, France, Italy, Spain, Poland and Sweden. In the coming months, the work will debut in Australia and Canada.
Credits
Client Booking.com Agency Wieden+Kennedy Amsterdam Eric Quennoy, Mark Bernath, executive creative directors; Genevieve Hoey, Sean Condon, Joe Burrin, creative directors; Cal Al-Jorani, art director; Bern Hunter, copywriter; Joe Togneri, head of broadcast production; Heidi Baltzer, sr. broadcast producer; Soey Lim, assistant producer; Emma Wiseman, strategic planner; Greg White, digital strategist. Production Stink Martin Krejci, director; Florian Hoffmeister, DP; Charlotte Woodhead, producer; Blake Powell, exec producer. Editorial Marshall Street Editors, London Tim Thornton-Allen, editor; Stewart Adams, assistant editor; Katie Truelove, exec producer. Audio Post Grand Central Recording Studios, London Raj Sehgal, sound designer/mixer; George Castle, additional track lay. Music Gin Wigmore/”New Rush” Universal/BMG/Sugaroo Postproduction The Mill London Andrew Barnsley Wood, 2D lead artist; Brad Wood, Richie Whiles, 2D artists; Seamus O’Keane, colorist; Elena Pagliei, producer; Misha Stanford-Harris, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
