During the COVID-stricken year of 2020, the world of E-Commerce saw 10 years growth in just three months, as people became almost entirely dependent on online shopping.
In a world in which the pace of change is mercilessly fast, finding the right partner to navigate the E-commerce landscape is vital.
A new global integrated campaign from DHL demonstrates both the relentless pace of this change within the E-Commerce world and just how the business works to keep pace with it, helping merchants to do the same.
Created by 180 Amsterdam, “Keep up with the clicks” tells a brief history of E-Commerce, celebrating the journey and humanity at its center. It depicts the challenges merchants face to stay ahead of the global E-Commerce curve, and why having a partner like DHL is so vital to success.
Directed by Martin Krejci via production house Merman, this TV commercial breathes life into the logistics process, showing how seamless it can be when human hand and global network work together. The film uses a rhythmic voiceover from actor Tom Hollander to guide us from the early website interfaces of the mid-1990s to the flexible delivery mobile purchases of today.
John Messum, creative director at 180 Amsterdam, said, “‘Keep up with the clicks’ is a flowing journey through the DHL universe, following the pressures E-Tailers face as they try to keep up with the clicks to the joy at watching their business grow. It demonstrates the seamless efficiency of the DHL world, in a year that has never relied on E-Commerce more.”
CreditsClient DHL Agency 180 Amsterdam John Messum, creative director. Production Company Merman Martin Krejci, director. VFX/Postproduction Black Kite Editorial Marshall Street Editors Music MassiveMusic Narrator Tom Hollander
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More