Martin Granger of Moxie Pictures directed this video featuring improv artists Carrie Barrett and Chris Mars as “Turketarians,” a Butterball turkey-obsessed couple whose love extends beyond Butterball’s popular Whole Turkey to also include their Every Day and Deli brands.
Conceived by a team at Y&R Chicago, the comedy campaign–which also includes a :30 and two :15 TV spots–is running across multiple platforms including online video, social, TV, print, radio, OOH and digital display.
The centerpiece longer form comedy video is titled Meet the Turketarians.