Martin Granger of Moxie Pictures directed this video featuring improv artists Carrie Barrett and Chris Mars as “Turketarians,” a Butterball turkey-obsessed couple whose love extends beyond Butterball’s popular Whole Turkey to also include their Every Day and Deli brands.
Conceived by a team at Y&R Chicago, the comedy campaign–which also includes a :30 and two :15 TV spots–is running across multiple platforms including online video, social, TV, print, radio, OOH and digital display.
The centerpiece longer form comedy video is titled Meet the Turketarians.
CreditsClient Butterball Agency Y&R Chicago Pam Mufson, Jeremy Smallwood, executive creative directors; Brian Smego, SVP, director of integrated production; Mark Hohenschau, Michele Underwood, associate creative directors. Production Moxie Pictures Martin Granger, director; Robert Fernandez, exec producer; Heidi Soltesz, producer; Paula Benson, head of production; Jody Fisher, production supervisor. Editorial Cutters Grant Gustafson, editor; Heather Richardson, post producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More