Directed by Martin Granger of Moxie Pictures for Publicis Seattle–with VFX from The Mill NY–this Aflac spot for the Super Bowl opens on a man on the operating table as a doctor prepares to perform surgery on him. The patient is startled when the surgeon tells him that she plans on “going in and removing his ‘67 Corvette.”
The man counters by saying that he’s there only for a simple gall bladder procedure. But the doctor reminds him that without Aflac insurance, he still has to pay for his living expenses such as rent, etc., while he's recuperating and out of work. His unexpected surgery might mean he will have to sell his beloved car.
The lesson to this story–while your health can change, the life you love doesn’t have to if you have Aflac coverage.
Credits
Client Aflac Agency Publicis Seattle Andrew Cristou, chief creative officer; Corey Bartha, director of integrated production; Steve Williams, group creative director; Adam Oliver, head of production; Ryan Shanholtzer, broadcast producer; Adam Deer, associate creative director; Trevor Houser, copywriter; JP Martin, strategy director; Marie MacWhorter, strategist. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Gavin Carroll, producer. VFX The Mill NY Krissy Nordella, VFX supervisor; Colin Blaney, sr. producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
