Directed by Martin Granger of Moxie Pictures for Publicis Seattle–with VFX from The Mill NY–this Aflac spot for the Super Bowl opens on a man on the operating table as a doctor prepares to perform surgery on him. The patient is startled when the surgeon tells him that she plans on “going in and removing his ‘67 Corvette.”
The man counters by saying that he’s there only for a simple gall bladder procedure. But the doctor reminds him that without Aflac insurance, he still has to pay for his living expenses such as rent, etc., while he's recuperating and out of work. His unexpected surgery might mean he will have to sell his beloved car.
The lesson to this story–while your health can change, the life you love doesn’t have to if you have Aflac coverage.
CreditsClient Aflac Agency Publicis Seattle Andrew Cristou, chief creative officer; Corey Bartha, director of integrated production; Steve Williams, group creative director; Adam Oliver, head of production; Ryan Shanholtzer, broadcast producer; Adam Deer, associate creative director; Trevor Houser, copywriter; JP Martin, strategy director; Marie MacWhorter, strategist. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Gavin Carroll, producer. VFX The Mill NY Krissy Nordella, VFX supervisor; Colin Blaney, sr. producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More