Directed by Martin Granger of Moxie Pictures for Publicis Seattle–with VFX from The Mill NY–this Aflac spot for the Super Bowl opens on a man on the operating table as a doctor prepares to perform surgery on him. The patient is startled when the surgeon tells him that she plans on “going in and removing his ‘67 Corvette.”
The man counters by saying that he’s there only for a simple gall bladder procedure. But the doctor reminds him that without Aflac insurance, he still has to pay for his living expenses such as rent, etc., while he's recuperating and out of work. His unexpected surgery might mean he will have to sell his beloved car.
The lesson to this story–while your health can change, the life you love doesn’t have to if you have Aflac coverage.
Credits
Client Aflac Agency Publicis Seattle Andrew Cristou, chief creative officer; Corey Bartha, director of integrated production; Steve Williams, group creative director; Adam Oliver, head of production; Ryan Shanholtzer, broadcast producer; Adam Deer, associate creative director; Trevor Houser, copywriter; JP Martin, strategy director; Marie MacWhorter, strategist. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Gavin Carroll, producer. VFX The Mill NY Krissy Nordella, VFX supervisor; Colin Blaney, sr. producer.
Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
