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    Director Martin de Thurah, Forsman & Bodenfors Climb Into “Treehouse” For Norlys

    By SHOOTUpdated:No Comments2009 Views

    This touching sister-brother story shows the power of technology and how it brings us “closer together,” the  mantra of Danish energy and telecom company Norlys. Martin de Thurah (of Epoch Films) directed “Treehouse” for Norlys via production company Bacon Films, which has bases of operation in Copenhagen, Oslo and Stockholm. Agency is Forsman & Bodenfors, Stockholm.

    Titled “Treehouse,” this launch film for the newly christened Norly’s introduces us to a family where digitalization serves a slightly unusual function, strengthening the bond between sister and brother. The sister in the film is not be able to share the experiences in her treehouse with her disabled little brother, but through technology she finds a way to invite him into her world. 

    The film is running on TV and in cinema.

    “We want to talk about the humanistic side of technology; it builds relationships, creates new ways of interaction and stimulates creativity. And Norlys gathers many parts of digital life in one place”, said Anna Harboe Falkenberg, corporate brand manager at Norlys.

    Credits

    Client Norlys Agency Forsman & Bodenfors Karl Risenfors, Mattias Berg, art directors; Pontus Caresten, copywriter; Christian Sunden, designer; Anna Junker Lundin, producer. Brand Strategy & Visual Identity Happy F&B Production Company Bacon, Copenhagen, Oslo & Stockholm Martin de Thurah, director; Kasper Tuxen, DP; Mette Jerman, exec producer. Postproduction Bacon Music & Sound Design Ballad Media Agency Orchestra

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Forsman & BodenforsMartin De Thurah



    Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season

    Monday, December 2, 2024

    Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.

    The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.

    The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

    The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More

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