This touching sister-brother story shows the power of technology and how it brings us “closer together,” the  mantra of Danish energy and telecom company Norlys. Martin de Thurah (of Epoch Films) directed “Treehouse” for Norlys via production company Bacon Films, which has bases of operation in Copenhagen, Oslo and Stockholm. Agency is Forsman & Bodenfors, Stockholm.

Titled “Treehouse,” this launch film for the newly christened Norly’s introduces us to a family where digitalization serves a slightly unusual function, strengthening the bond between sister and brother. The sister in the film is not be able to share the experiences in her treehouse with her disabled little brother, but through technology she finds a way to invite him into her world. 

The film is running on TV and in cinema.

“We want to talk about the humanistic side of technology; it builds relationships, creates new ways of interaction and stimulates creativity. And Norlys gathers many parts of digital life in one place”, said Anna Harboe Falkenberg, corporate brand manager at Norlys.

Credits

Client Norlys Agency Forsman & Bodenfors Karl Risenfors, Mattias Berg, art directors; Pontus Caresten, copywriter; Christian Sunden, designer; Anna Junker Lundin, producer. Brand Strategy & Visual Identity Happy F&B Production Company Bacon, Copenhagen, Oslo & Stockholm Martin de Thurah, director; Kasper Tuxen, DP; Mette Jerman, exec producer. Postproduction Bacon Music & Sound Design Ballad Media Agency Orchestra

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