Martin De Thurah of Epoch Films directed this Weight Watchers spot that represents Wieden+Kennedy’s first piece of creative in collaboration with the client.

The “Help with the Hard Part” campaign launches with “If You’re Happy,” a :60 that will appear in movie theaters beginning Nov. 28 and on national TV starting on Nov. 30. To the tune of “If You’re Happy and You Know It,” the spot illustrates one of the hard parts of losing weight: Our complex and emotional relationship with food.

Credits

Client Weight Watchers Agency Wieden+Kennedy, Portland, Ore. Michael Tabtabai, Jason Kreher, creative directors; Brooke Barker, copywriter; Robbie Rane, art director; Jennie Lindstrom, sr. producer; Jen Goldberg, interactive strategy; Rebecca Stambanis, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production Epoch Films Martin De Thurah, director; Melissa Culligan, exec producer; Michaela Johnson, line producer; Alwin Kuchler, DP. Editorial Exile Kirk Baxter, editor; Will Butler, assistant editor; Toby Louie, post producer; Carol Lynn Weaver, post exec producer. Post The Mill Dee Allen, executive color producer; Heath Raymond, producer; Fergus McCall, colorist. VFX The Mill Sue Troyan, VFX exec producer; Dan Roberts, VFX producer; Benjamin Sposato, production coordinator; John Shirley, 2D lead artist; Robert Murdock, 2D artist; Rasha Shalaby, matte painter. Music tonefarmer Jared Hunter, arranger; Tony Babino, singer; Tiffany Senft, exec producer; Liz Higgins, producer. Sound Design stimmung Gus Koven, sound designer; William Flynn, sound design assistant; Ceinwyn Clark, exec producer. Audio Lime Studios Rohan Young, mixer; Jeff Malen, assistant mixer; Susie Boyajan, producer.

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