We can all do our part to make sustainability a part of our world. That message resonates in this IKEA spot from agency Rethink Canada in which people are seen inhabiting their own in=individual little planets above the clouds–all doing their part for sustainability such as recycling, riding a bicycle, hanging laundry on a clothesline to dry.
Collectively these small acts of sustainability make for a better planet, underscored by supers which read, “A better world starts at home,” and the IKEA tagline, “The beautiful possibilities.”
Mark Zibert of production house Scouts Honour directed “Our Little World,” with visual effects from a52.
Credits
Client IKEA Agency Rethink Canada Aaron Starkman, chief creative officer; Mike Dubrick, executive creative director; Joel Holtby, head of art & creative director; Dhaval Bhatt, creative director; Hayley Hinkley, art director; Jacquelyn Parent, writer; Karine Doucet, French writer, associate creative director; Sean McDonald, chief strategy officer; Shereen Ladha, strategy director; Anne Marie Martignago, Laura Rioux, broadcast producers; Sarah Longpre, French broadcast producer; Terri Winter, digital producer. Production Company Scouts Honour Mark Zibert, director/DP; Eric Kaskens, DP; Rita Popielak, Simon Dragland, live-action exec producers; Jesson Moen, production designer. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor, on-set VFX supervisor; Dan Margules, on-set VFX supervisor; Andy Wilkoff, CG supervisor; Richard Hirst, Matt Sousa, Adam Flynn, Kirk Balden, Flame artists; Whitman Lindstrom, Jie Zhou, matte painters; Adam Rosenzweig, Ariana Ziae-Mohseni, Derek Friesenborg, Dustin Mellum, Jade Smrz, Joe Paniagua, Jose Limon, Josh Dyer, Jun Kim, Mike Di Nocco, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, Mike Di Nocco, 3D artists; Kevin Stokes, John Valle, Chris Riley, online editors; Niki Goodwin, sr. producer; Shane Hoffman, production coordinator; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, SpeedTree, Houdini, Nuke, Photoshop, Substance Painter, Marvelous Designer). Color Primary Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Jessica Clark, color coordinator; Thatcher Peterson, exec producer. Editorial Outsider Editorial Michael Barker, editor; Kerstin Juby, assistant editor; Denise Shearer, exec producer; Kayan Choi, producer; Inna Gertsberg, concept artist. Audio Vapor Music Ted Rosnik, music director; Ryan Chalmers, final mix; Lindsey Bates, audio producer. Music “Book of Dreams” by Daniel Tashian.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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