This Nike Basketball campaign launch film, “Come Out of Nowhere,” celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them win the NBA championship last season, typified by James’ pivotal chase-down “out of nowhere” block of a shot in the NBA Finals. We see varied examples over the years of the odds that were overcome to reach the NBA pinnacle–and the need to keep on trying despite all the naysayers we confront in everyday life.
Mark Romanek of Anonymous Content directed for Wieden+Kennedy, Portland, Ore.
The long-form spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Jordan Dinwiddie, copywriter; Jacob Weinstein, Emma Barnett, art directors; Matt Hunnicutt, integrated production director; Molly Tait Tanen, sr. integrated producer; Emily Knight, production assistant; Keith Rice, digital producer;Amy Berriochoa, Krystle Mortimore, art production; Simone Takasaki, studio design manager; Edgar Morales, studio designer; Jeff Ackley, motion production/design; Andy Lindblade, Nathan Goldberg, Reid Schilperoort, strategic planning. Production Anonymous Content Mark Romanek, director; SueEllen Clair, exec producer; Bridgette Pugh, Tom Martin, line producers; Adam Arkapaw, DP; Jeff Higinbotham, production designer. Editorial Spot Welders Robert Duffy, editor; Sophie Kornberg, assistant editor; Lisa English, post producer; Carolina Sanborn, executive post producer. VFX The Mill John Shirley, 2D lead artist; James Allen, Adam Lambert, Kelsey Napier, 2D artists; Enca Kaul, VFX supervisor, Anastasia von Raul, John Shirley. Color Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, color producer. Music Rick Rubin, Jonathan Sanford at Human, producers; John Christopher Barnes, Human, Jason Lader for Rick Rubin, composers. Licensed track from Human Worldwide: produced by Rick Rubin. Sound Design Lime Studios Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mixer; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
