This Nike Basketball campaign launch film, “Come Out of Nowhere,” celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them win the NBA championship last season, typified by James’ pivotal chase-down “out of nowhere” block of a shot in the NBA Finals. We see varied examples over the years of the odds that were overcome to reach the NBA pinnacle–and the need to keep on trying despite all the naysayers we confront in everyday life.
Mark Romanek of Anonymous Content directed for Wieden+Kennedy, Portland, Ore.
The long-form spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
CreditsClient Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Jordan Dinwiddie, copywriter; Jacob Weinstein, Emma Barnett, art directors; Matt Hunnicutt, integrated production director; Molly Tait Tanen, sr. integrated producer; Emily Knight, production assistant; Keith Rice, digital producer;Amy Berriochoa, Krystle Mortimore, art production; Simone Takasaki, studio design manager; Edgar Morales, studio designer; Jeff Ackley, motion production/design; Andy Lindblade, Nathan Goldberg, Reid Schilperoort, strategic planning. Production Anonymous Content Mark Romanek, director; SueEllen Clair, exec producer; Bridgette Pugh, Tom Martin, line producers; Adam Arkapaw, DP; Jeff Higinbotham, production designer. Editorial Spot Welders Robert Duffy, editor; Sophie Kornberg, assistant editor; Lisa English, post producer; Carolina Sanborn, executive post producer. VFX The Mill John Shirley, 2D lead artist; James Allen, Adam Lambert, Kelsey Napier, 2D artists; Enca Kaul, VFX supervisor, Anastasia von Raul, John Shirley. Color Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, color producer. Music Rick Rubin, Jonathan Sanford at Human, producers; John Christopher Barnes, Human, Jason Lader for Rick Rubin, composers. Licensed track from Human Worldwide: produced by Rick Rubin. Sound Design Lime Studios Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mixer; Susie Boyajan, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More