This Nike Basketball campaign launch film, “Come Out of Nowhere,” celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them win the NBA championship last season, typified by James’ pivotal chase-down “out of nowhere” block of a shot in the NBA Finals. We see varied examples over the years of the odds that were overcome to reach the NBA pinnacle–and the need to keep on trying despite all the naysayers we confront in everyday life.
Mark Romanek of Anonymous Content directed for Wieden+Kennedy, Portland, Ore.
The long-form spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Jordan Dinwiddie, copywriter; Jacob Weinstein, Emma Barnett, art directors; Matt Hunnicutt, integrated production director; Molly Tait Tanen, sr. integrated producer; Emily Knight, production assistant; Keith Rice, digital producer;Amy Berriochoa, Krystle Mortimore, art production; Simone Takasaki, studio design manager; Edgar Morales, studio designer; Jeff Ackley, motion production/design; Andy Lindblade, Nathan Goldberg, Reid Schilperoort, strategic planning. Production Anonymous Content Mark Romanek, director; SueEllen Clair, exec producer; Bridgette Pugh, Tom Martin, line producers; Adam Arkapaw, DP; Jeff Higinbotham, production designer. Editorial Spot Welders Robert Duffy, editor; Sophie Kornberg, assistant editor; Lisa English, post producer; Carolina Sanborn, executive post producer. VFX The Mill John Shirley, 2D lead artist; James Allen, Adam Lambert, Kelsey Napier, 2D artists; Enca Kaul, VFX supervisor, Anastasia von Raul, John Shirley. Color Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, color producer. Music Rick Rubin, Jonathan Sanford at Human, producers; John Christopher Barnes, Human, Jason Lader for Rick Rubin, composers. Licensed track from Human Worldwide: produced by Rick Rubin. Sound Design Lime Studios Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mixer; Susie Boyajan, exec producer.
Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
