This Nike Basketball campaign launch film, “Come Out of Nowhere,” celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them win the NBA championship last season, typified by James’ pivotal chase-down “out of nowhere” block of a shot in the NBA Finals. We see varied examples over the years of the odds that were overcome to reach the NBA pinnacle–and the need to keep on trying despite all the naysayers we confront in everyday life.
Mark Romanek of Anonymous Content directed for Wieden+Kennedy, Portland, Ore.
The long-form spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Jordan Dinwiddie, copywriter; Jacob Weinstein, Emma Barnett, art directors; Matt Hunnicutt, integrated production director; Molly Tait Tanen, sr. integrated producer; Emily Knight, production assistant; Keith Rice, digital producer;Amy Berriochoa, Krystle Mortimore, art production; Simone Takasaki, studio design manager; Edgar Morales, studio designer; Jeff Ackley, motion production/design; Andy Lindblade, Nathan Goldberg, Reid Schilperoort, strategic planning. Production Anonymous Content Mark Romanek, director; SueEllen Clair, exec producer; Bridgette Pugh, Tom Martin, line producers; Adam Arkapaw, DP; Jeff Higinbotham, production designer. Editorial Spot Welders Robert Duffy, editor; Sophie Kornberg, assistant editor; Lisa English, post producer; Carolina Sanborn, executive post producer. VFX The Mill John Shirley, 2D lead artist; James Allen, Adam Lambert, Kelsey Napier, 2D artists; Enca Kaul, VFX supervisor, Anastasia von Raul, John Shirley. Color Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, color producer. Music Rick Rubin, Jonathan Sanford at Human, producers; John Christopher Barnes, Human, Jason Lader for Rick Rubin, composers. Licensed track from Human Worldwide: produced by Rick Rubin. Sound Design Lime Studios Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mixer; Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
