Anonymous Content’s in-house creative incubator, The Lab, has re-teamed with HP on a film after developing last year’s short Wake Up, directed by Olivia Wilde (Booksmart).
Directed by Mark Romanek (Never Let Me Go, One Hour Photo) via production house Anonymous Content, the new film is The Wolf, the brand’s fourth iteration of the character starring Mr. Robot’s Christian Slater as a charmingly sinister hacker.
Created to introduce HP’s Wolf Security, an endpoint security system that focuses on people working form home, the film is a prime example of how brands are working with entertainment partners from the very beginning stages: with The Wolf series being focused on cyber security, who better to develop it than Anonymous Content, the company that produced Mr. Robot, and Anonymous Content talent agency client, series writer Ted Kupper, whom The Lab tapped to work with them and HP on the concept and script.
The long-form video will be broken into shorter clips airing on digital channels and connected TV. The campaign, which targets both consumers and businesses, just launched in the U.S. this week and will begin rolling out to other markets and include airport marketing and out-of-home.
CreditsClient HP/HP Wolf Security Christina Bondolowski, global head of marketing, HP Personal Systems; Lance Hill, global head of commercial marketing, HP Personal Systems; Nikki Carmel, sr. global marketing manager, HP Personal Systems; Ben Larson, global marketing manager, HP Personal Systems. Creative The Lab @ Anonymous Content Zac Ryder, Adam Groves, executive creative directors; Garrett Combes, Chase Hilton, lead creatives; Erika Ruiz, producer; Ted Kupper, story consultant; Kim Zetter, technical advisor. Production Anonymous Content Mark Romanek, director; James Laxton, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Christina Donahue, line producer. Editorial Exile Editorial Kirk Baxter, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More