Aston Martin presents its first Formula 1 challenger in 60 years with a cinematic piece directed by Mark Pellington (represented for commercials by Washington Square Films).
Evoking heritage and spirit, Pellington fuses vintage clips of Formula 1 vehicles and races past with the marching orders of today, building momentum and adrenaline for the anticipated reveal of the futuristic Vettel and Stroll F1 car.
CreditsClient Aston Martin Production Companies Prolific Film Content, October First, Freckle Mark Pellington, director (repped by Washington Square Films for commercials); Brian Quinlan, producer; Matt Roe, DP; Aaron Lenzini, Marek Reichman, exec producers. Editorial Jacqueline London, editor. Sound Design & Mix Josh Falcon (Make Sound), Martin DeLisle Music Peter J. Adams
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More