We see a man underwater in street clothes, diving deep for, as we discover, something precious. He then comes up to the surface of what turns out to be a swimming pool with his object of desire in hand–a stuffed animal toy which he returns to its tearful owner, a little girl.

A comic twist serves to almost un-do his good deed.  But he remains undaunted for he is a Sheraton employee, underscoring the hotel chain’s hospitality mantra to “Go Beyond” for its guests.

Mark Molloy  of Smuggler directed this spot titled “Deep” for agency Venables Bell & Partners.

Credits

Client Starwood/Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Lee Einhorn, associate partner, creative director; Jody Horn, sr. copywriter; Gus Johnston, sr. art director; Daniel Chen, copywriter; Michael Sison, art director; Craig Allen, director of integrated production; Sasha White, producer. Production Smuggler Mark Molloy, director; Hoyte van Hoytema, DP; Andrew Colon, head of production; Shannon Jones, exec producer; Donald Taylor line producer. Editorial Final Cut Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Ana Orrach, Barbara Healy, producers. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music coordinator. Sound Design/Final Mix Therapy Studios Eddie Kim, lead sound designer/mix engineer; Allegra Bartlett, exec producer; Cait Campbell, producer. VFX a52 Andy McKenna, executive creative director/VFX supervisor; Patrick Nugent, VFX sr. producer; Stacy Kessler-Aungst, VFX producer. Color MPC Mark Gethin, colorist.

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