We see a man underwater in street clothes, diving deep for, as we discover, something precious. He then comes up to the surface of what turns out to be a swimming pool with his object of desire in hand–a stuffed animal toy which he returns to its tearful owner, a little girl.
A comic twist serves to almost un-do his good deed. But he remains undaunted for he is a Sheraton employee, underscoring the hotel chain’s hospitality mantra to “Go Beyond” for its guests.
Mark Molloy of Smuggler directed this spot titled “Deep” for agency Venables Bell & Partners.
Credits
Client Starwood/Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Lee Einhorn, associate partner, creative director; Jody Horn, sr. copywriter; Gus Johnston, sr. art director; Daniel Chen, copywriter; Michael Sison, art director; Craig Allen, director of integrated production; Sasha White, producer. Production Smuggler Mark Molloy, director; Hoyte van Hoytema, DP; Andrew Colon, head of production; Shannon Jones, exec producer; Donald Taylor line producer. Editorial Final Cut Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Ana Orrach, Barbara Healy, producers. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music coordinator. Sound Design/Final Mix Therapy Studios Eddie Kim, lead sound designer/mix engineer; Allegra Bartlett, exec producer; Cait Campbell, producer. VFX a52 Andy McKenna, executive creative director/VFX supervisor; Patrick Nugent, VFX sr. producer; Stacy Kessler-Aungst, VFX producer. Color MPC Mark Gethin, colorist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
