We see a man underwater in street clothes, diving deep for, as we discover, something precious. He then comes up to the surface of what turns out to be a swimming pool with his object of desire in hand–a stuffed animal toy which he returns to its tearful owner, a little girl.
A comic twist serves to almost un-do his good deed. But he remains undaunted for he is a Sheraton employee, underscoring the hotel chain’s hospitality mantra to “Go Beyond” for its guests.
Mark Molloy of Smuggler directed this spot titled “Deep” for agency Venables Bell & Partners.
Credits
Client Starwood/Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Lee Einhorn, associate partner, creative director; Jody Horn, sr. copywriter; Gus Johnston, sr. art director; Daniel Chen, copywriter; Michael Sison, art director; Craig Allen, director of integrated production; Sasha White, producer. Production Smuggler Mark Molloy, director; Hoyte van Hoytema, DP; Andrew Colon, head of production; Shannon Jones, exec producer; Donald Taylor line producer. Editorial Final Cut Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Ana Orrach, Barbara Healy, producers. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music coordinator. Sound Design/Final Mix Therapy Studios Eddie Kim, lead sound designer/mix engineer; Allegra Bartlett, exec producer; Cait Campbell, producer. VFX a52 Andy McKenna, executive creative director/VFX supervisor; Patrick Nugent, VFX sr. producer; Stacy Kessler-Aungst, VFX producer. Color MPC Mark Gethin, colorist.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
