Mark Gilbert of Station Film directed this “Haunted House” spot, part of NJM Insurance’s “No Jingles or Mascots” campaign out of agency Brownstein Group.
The commercial features a guy who’s recently moved into a house and has invited a friend to come over. They chat about the comfy surroundings, the only drawback being that the abode is inhabited by ghosts. It turns out the creepy characters are mascots of the resident’s former home insurance companies.
Client NJM Insurance Group Agency Brownstein Group Gary Greenberg, executive creative director; Meredith Schwinder, Chris Grenier, creative directors; Scott Cirlin, Kaitlyn Castillo, associate creative directors; Andrew Acconzo, sr. copywriter; Natalie Cross, sr. art director; Jennifer Judge, producer. Production Station Film Mark Gilbert, director; Steve Orent, founding partner; Michelle Towse, exec producer; Rob Fortunato, line producer; Kip Bogdahn, DP. Editorial MackCut Mike Leuis, editor; Gina Pagano, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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