Mark Gilbert of Station Film directed this “Haunted House” spot, part of NJM Insurance’s “No Jingles or Mascots” campaign out of agency Brownstein Group.
The commercial features a guy who’s recently moved into a house and has invited a friend to come over. They chat about the comfy surroundings, the only drawback being that the abode is inhabited by ghosts. It turns out the creepy characters are mascots of the resident’s former home insurance companies.
Client NJM Insurance Group Agency Brownstein Group Gary Greenberg, executive creative director; Meredith Schwinder, Chris Grenier, creative directors; Scott Cirlin, Kaitlyn Castillo, associate creative directors; Andrew Acconzo, sr. copywriter; Natalie Cross, sr. art director; Jennifer Judge, producer. Production Station Film Mark Gilbert, director; Steve Orent, founding partner; Michelle Towse, exec producer; Rob Fortunato, line producer; Kip Bogdahn, DP. Editorial MackCut Mike Leuis, editor; Gina Pagano, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
