Lloyds Bank launches its latest brand campaign from adam&eveDDB, London, with a 60-second TV commercial, “Epic Journey,” featuring the familiar black horse.
At a time when the generational divisions in Britain are greater than ever, the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.
Set to the soundtrack of “Look After You” by Aron Wright, the spot shows the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
“Epic Journey” was directed by Marcus Soderlund of Academy Films.
Credits
Client Lloyds Bank Agency adam&eveDDB London Ben Tolett, group executive creative director; Richard Brim, chief creative officer; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Nikki Cramphorn, producer; Hayley Carter, assistant integrated producer; Nicola Applegate, producer; David Golding, group chief strategy officer. Production Academy Films Marcus Soderlund, director; Justin Brown, DP; Simon Cooper, exec producer; Juliette Harris, producer. Editorial Trim Tom Lindsay, editor. VFX Untold Studios Tom Igglesden, VFX producer; Neil Davies, VFX executive creative director; Diarmid Harrison-Murray, VFX creative director; Amir Bazazi, Alex Gabucci, VFX supervisors; Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund, VFX artists. Color CHEAT Toby Tompkins, colorist. Music SixtyFour Music Nick Payne, Joe Rice, music supervisors. Soundtrack: “Look After You” by Aron Wright.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
“Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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