Directed by Malcolm Venville of Anonymous Content, this national TV spot is reminiscent of a Vanity Fair photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished in their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine down-to-earth people of Lynchburg as we then see them in their regular garb.
Arnold Worldwide conceived of this campaign in support of Jack Daniel’s Gentleman Jack premium product.
Credits
Client Jack Daniel’s Agency Arnold Worldwide Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, creative director/art director; Gregg Nelson, VP, creative director/copywriter; Jack Miller, copywriter; Jon Drawbaugh, director of integrated production; Ingrid Adamow, integrated producer; Jake Williams, assistant broadcast producer; Jessica Newton, Kyle Beaudouin, social content; Vaughn Allen, planner. Production Anonymous Content Malcolm Venville, director; Eric Stern, SueEllen Clair, exec producers; Jeff Tanner, line producer; Jody Lee Lipes, cinematographer. Editorial Spot Welders Michael Heldman, editor. Music Singing Serpent Dennis Culp, exec producer. VFX Brickyard VFX Jimi Simmons, VFX artist; Amy Appleton, VFX exec producer. Sound Mix Soundtrack, Boston Howard Carle, engineer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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