Directed by Malcolm Venville of Anonymous Content, this national TV spot is reminiscent of a Vanity Fair photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished in their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine down-to-earth people of Lynchburg as we then see them in their regular garb.
Arnold Worldwide conceived of this campaign in support of Jack Daniel’s Gentleman Jack premium product.
Credits
Client Jack Daniel’s Agency Arnold Worldwide Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, creative director/art director; Gregg Nelson, VP, creative director/copywriter; Jack Miller, copywriter; Jon Drawbaugh, director of integrated production; Ingrid Adamow, integrated producer; Jake Williams, assistant broadcast producer; Jessica Newton, Kyle Beaudouin, social content; Vaughn Allen, planner. Production Anonymous Content Malcolm Venville, director; Eric Stern, SueEllen Clair, exec producers; Jeff Tanner, line producer; Jody Lee Lipes, cinematographer. Editorial Spot Welders Michael Heldman, editor. Music Singing Serpent Dennis Culp, exec producer. VFX Brickyard VFX Jimi Simmons, VFX artist; Amy Appleton, VFX exec producer. Sound Mix Soundtrack, Boston Howard Carle, engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
