One man’s trash is another man’s wheels. That trash to treasure transition comes compliments of director Mac Premo of Supply&Demand and Don Sanford of Sanford Shapes who created the Bucket Board, the first line of skateboards made from trash pulled out of dumpsters.
The Bucket Board was designed for the World Wildlife Fund which approached Premo to create something unique out of repurposed garbage to celebrate Earth Hour 2015. The challenge at hand was to demonstrate and highlight the importance of environmentally conscious consumption habits. “This is about everyday trash combined to deliver a powerful message of sustainability,” said Premo. “The brief was to make something that gives the user a better sense of what sustainability is. The Bucket Board is a symbol of that, of what we need to care and respond to in the real world.”
Premo believes the product’s relevance will go well beyond Earth Hour, that the sustainability lesson can sustain itself over a much longer haul. He plans to continue production with the aim to get the Bucket Boards under the feet of kids who otherwise wouldn’t skate. “The whole aspect of self expression from skateboarding was transformative for me as a kid,” he explained, jazzed by the product’s potential. “I see the Bucket Board as an entry-level decks for kids who otherwise wouldn’t have them, tools of self expression that also emphasize to a new generation the importance of repurposing materials.”
