DoorDash, an official sponsor of Major League Soccer, has delivered its“Passion Should Never Go Hungry” campaign which is inspired by soccer fans.
Directed by Luke Monaghan via production company London Alley, this centerpiece spot follows a diverse crowd of soccer fans, following the lead of an impassioned capo. As he bellows out a rousing soccer chant, set to the tune of “When The Saints Go Marching In” with playfully tweaked Spanglish lyrics, the horde marches through the street, demanding what they most desire: food. Singing about their love of pizza and fries, the chant deepens with increasing layers of harmony and instrumentation, transforming into a full-blown musical experience as it reaches its crescendo.
The DoorDash in-house team approached music and sound house SOUTH directly for the project. With the song and lyrics already chosen by DoorDash, SOUTH was tasked with all the rest, from original music and voice casting to arrangement, sound design, and final mix.
Credits
Client, Marketing and Creative DoorDash Kofi Amoo-Gottfried, chief marketing officer; David Bornoff, sr. director, brand marketing; Vanessa Carr, director, partnership marketing; Ariel Gaylinn, sr. manager, marketing; Mariota Essery, executive creative director; Ben Bellayuto, Armando Samuels, creative directors; Matteo Catanese, art director; Alok Mahadevia, Colin Frawley, copywriters; Jeremy Lewis, producer. Production Company London Alley Luke Monaghan, director; Billy Pena, DP; Matthew Kauth, Sandy Haddad, exec producers; Taylor Bjorn Bro, line producer. Editorial Uppercut Sean Fazende, editor; Cayce Coyle, exec producer; Jared Thomas, head of production; Ivan Ovalle, post producer. Postproduction London Alley Kath Raisch, colorist; Ivan Ovalle, producer; Matthew Kauth, Sandy Haddad, exec producers. Music & Sound SOUTH Music & Sound, Los Angeles Ann Haugen, exec producer; Dan Pritikin, Matt Drenik, creative directors; Robin Holden, composer, sound designer; Jon Darling, composer; Allison Lapinski, producer. Audio Post SOUTH Music & Sound Robin Holden, mixer
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
