Financial goals large and small are the focus of a new campaign from U.S. Bank and Carmichael Lynch. The new advertising emphasizes the brand’s belief that “hard work works” and highlights the role of U.S. Bank as a trusted financial partner.

“Behind the products that U.S. Bank offers are real people who are saving to make something happen in their lives–or the lives of people around them,” said Marty Senn, Carmichael Lynch’s chief creative officer. “Telling very human stories brings those products to life in a way that shows how U.S. Bank is there for their customers during life moments big and small.”

The campaign spots were directed by Lisa Rubisch of Park Pictures and reflect the diverse stories of U.S. Bank customers at different phases of their financial lives.

This piece titled “Say It, Do It” follows a confident and determined girl as she works hard to meet a series of goals from childhood to adulthood, getting a little help from U.S. Bank along the way.

Credits

Client U.S. Bank Agency Carmichael Lynch Marty Senn, chief creative officer/creative director; Michelle Lippman, writer; Leeya Jackson, art director; Orlee Tatarka, head of production; Dominique Anzano, executive content producer. Production Park Pictures Lisa Rubisch, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Michelle Currinder, line producer; Sam Levy, DP. Postproduction Exile Edit Matt Murphy, editor; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bryce, head of production/producer. VFX Drive Thru Derek Johnson, online artist. Telecine Color Corrective Alex Bickel, colorist. Audio Sisterboss Michah Johnson, miser; Annie Sparrows, postproduction audio producer; Beth Wilson, post producer. Music The Messenger Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer/head of production.

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