Financial goals large and small are the focus of a new campaign from U.S. Bank and Carmichael Lynch. The new advertising emphasizes the brand’s belief that “hard work works” and highlights the role of U.S. Bank as a trusted financial partner.
“Behind the products that U.S. Bank offers are real people who are saving to make something happen in their lives–or the lives of people around them,” said Marty Senn, Carmichael Lynch’s chief creative officer. “Telling very human stories brings those products to life in a way that shows how U.S. Bank is there for their customers during life moments big and small.”
The campaign spots were directed by Lisa Rubisch of Park Pictures and reflect the diverse stories of U.S. Bank customers at different phases of their financial lives.
This piece titled “Say It, Do It” follows a confident and determined girl as she works hard to meet a series of goals from childhood to adulthood, getting a little help from U.S. Bank along the way.
Credits
Client U.S. Bank Agency Carmichael Lynch Marty Senn, chief creative officer/creative director; Michelle Lippman, writer; Leeya Jackson, art director; Orlee Tatarka, head of production; Dominique Anzano, executive content producer. Production Park Pictures Lisa Rubisch, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Michelle Currinder, line producer; Sam Levy, DP. Postproduction Exile Edit Matt Murphy, editor; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bryce, head of production/producer. VFX Drive Thru Derek Johnson, online artist. Telecine Color Corrective Alex Bickel, colorist. Audio Sisterboss Michah Johnson, miser; Annie Sparrows, postproduction audio producer; Beth Wilson, post producer. Music The Messenger Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer/head of production.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
