Created via agency Amazon XCM, directed by Lisa Gunning of Imperial Woodpecker, and edited by Union’s Andrea MacArthur, “Woman’s World–Mother’s Day” affirms what we have always known: this is indeed a woman’s world.
Against the odds, the women of the all-female delivery stations of India blaze a trail for other women to follow. Owned by women, run by women, these stations provide a source of financial independence, once reserved only for the men of India. A clever assist by the James Brown classic makes the spot for Amazon even more memorable.
CreditsClient Amazon Agency Amazon XCM Jo Shoesmith, worldwide executive creative director; Tom Pettus, group creative director; David Lord, Joe Godard, creative directors; Josh Batchelder, sr. art director; Vanessa MacAdam, Paul Lewis, sr. producers; Tiffany Carley, creative program manager. Production Imperial Woodpecker Lisa Gunning, director; Molly Manning Walker, DP; Charlie Cocuzza, exec producer; Terri Shafirov, producer. Editorial Union Editorial Andrea MacArthur, editor; Nadine Mueller, sr. cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Telecine Untold Studios Sam Cornwell, exec producer. Post/VFX Hunter VFX Evan Guidera, VFX artist; Logan Aries, exec producer. Sound Design/Audio Post Hunter Milos Zivkovic, sound designer & mixer; Logan Aries, audio post producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More