Lars Timmermann of Sterntag Film, Hamburg, directed this “Fruits of Love” spot for German supermarket Kaufland. The piece takes us to a kitchen which a man leaves to get some milk at the store only to return to imploded produce and a massive mess–with him perhaps assuming that an adventurous cat was to blame. But the reality is that a lone pear has done a strip tease out of its skin to the rhythm of the song “Fever,” causing all chaos to break loose.
Yessian Music served as the music/sound design house with score and sound design working in concert with Peggy Lee’s rendition of “Fever.”
CreditsClient Kaufland supermarkets Agency Kaufland (internal agency), Heilbronn/Baden Wuerttemberg, Germany Holger Oehrlich, chief creative officer. Production Sterntag Film, Hamburg, Germany Lars Timmerman, director; Maik Siering, Steffen Esaias, Marissa Schwinn, producers. Editorial Sterntag Film Jorn Falldorf, editor; Lars Kuhn, Johannes Reinhardt, post producers. Music/Sound Yessian Music, Hamburg Max Fritz, Ingmar Rehberg, composers, “Intro” portion; Ralf Denker, Ingmar Rehberg, arrangers, “Fever” portion; Song: “Fever” performed by Peggy Lee; Max Fritz, Robin Grosskopff, sound designers; Ingmar Rehberg, exec producer; Helena Schmitz, Lukas Lehmann, producers; Brian Yessian, CCO; Michael Yessian, head of production. Yessian Music, Detroit music supervision. Audio Post Yessian Music, Hamburg Max Fritz, mixer
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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