Lars Timmermann of Sterntag Film, Hamburg, directed this “Fruits of Love” spot for German supermarket Kaufland. The piece takes us to a kitchen which a man leaves to get some milk at the store only to return to imploded produce and a massive mess–with him perhaps assuming that an adventurous cat was to blame. But the reality is that a lone pear has done a strip tease out of its skin to the rhythm of the song “Fever,” causing all chaos to break loose.
Yessian Music served as the music/sound design house with score and sound design working in concert with Peggy Lee’s rendition of “Fever.”
Credits
Client Kaufland supermarkets Agency Kaufland (internal agency), Heilbronn/Baden Wuerttemberg, Germany Holger Oehrlich, chief creative officer. Production Sterntag Film, Hamburg, Germany Lars Timmerman, director; Maik Siering, Steffen Esaias, Marissa Schwinn, producers. Editorial Sterntag Film Jorn Falldorf, editor; Lars Kuhn, Johannes Reinhardt, post producers. Music/Sound Yessian Music, Hamburg Max Fritz, Ingmar Rehberg, composers, “Intro” portion; Ralf Denker, Ingmar Rehberg, arrangers, “Fever” portion; Song: “Fever” performed by Peggy Lee; Max Fritz, Robin Grosskopff, sound designers; Ingmar Rehberg, exec producer; Helena Schmitz, Lukas Lehmann, producers; Brian Yessian, CCO; Michael Yessian, head of production. Yessian Music, Detroit music supervision. Audio Post Yessian Music, Hamburg Max Fritz, mixer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
