A man takes his dog for a walk. He is in a defensive, borderline hostile mood until he encounters another guy walking his dog. While they have racial and generational differences–and on the surface seemingly very little in common–the men bond thanks to their dogs.
Directed by Lance Acord of Park Pictures, “The Walk” is part of Pedigree dog food’s ongoing global marketing campaign called “Feed the Good. The campaign is based on the simple insight that dogs bring out the good in people and Pedigree brings out the good in dogs.
BBDO New York served as agency on “The Walk.”
This 45-second spot will run primarily on YouTube in addition to Pedigree’s social channels into June.
CreditsClient Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, Andy Blood, creative directors; Banks Noel, associate creative director; Scott Kelly, art director; Ben Polkinghorne, copywriter; David Rolfe, director of integrated production; Sofia Doktori, sr. content producer; Rani Vaz, head of music production; Crystal Rix, group planning director; Kirsten Flanik, managing director. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Anne Bobroff, head of production; Caroline Kousidonis, exec producer/producer. Editorial Whitehouse Post Russell Icke, editor; James Donahue, assistant editor; Lauren Hertzberg, exec producer; Alejandra Alarcon, producer. Postproduction CarbonVFX Ben Gibbs, colorist; Matt Reilly, lead Flame; Joe Scaglione, Flame assistant; Frank Devlin, exec producer; Bree Bracket, producer. Music Barking Owl. Audio Post Sound Lounge Tom Jucarone, mixer/sound designer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More