Two youngsters get out of school due to the death of their Uncle Edward. It turns out Uncle Edward has died six times this year–and the lad and lass don’t even have an Uncle Edward.
Rather their departed uncle is a ticket to family adventure as mom and dad pick the kids up at school and take off in their mid-size SUV Volkswagen Atlas.
Lance Acord of Park Pictures directed “Hooky” for Deutsch.
Client Volkswagen Agency Deutsch Pete Favat, chief creative officer, North America; Matt Sherman, Paul Oberlin, creative directors; Newt Cox, copywriter; Lisandro Ancewicz, art director; Diego de la Maza, director of integrated production; Carolyn Casey, executive integrated producer; Jake Burnett, integrated producer. Eryk Rich, SVP, music director; Chase Butters, music supervisor; Dez Davis, music producer. Production Park Pictures Lance Acord, director/DP; Jackie Bisbee, Scott Howard, exec producers; Caroline Kousidonis, Jason Groves, producers. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Rana Martin, exec producer; Janae Abraham, producer. Music Jacob Collier, composer/producer/performer. Telecine MPC Mark Gethin, colorist; Meghan Lang, exec producer; Rebecca Boorsma, producer. Postproduction a52 Matt Sousa, lead Flame artist; Kim Christensen, exec producer; Sarah Laborde, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
