Two youngsters get out of school due to the death of their Uncle Edward. It turns out Uncle Edward has died six times this year–and the lad and lass don’t even have an Uncle Edward.
Rather their departed uncle is a ticket to family adventure as mom and dad pick the kids up at school and take off in their mid-size SUV Volkswagen Atlas.
Lance Acord of Park Pictures directed “Hooky” for Deutsch.
CreditsClient Volkswagen Agency Deutsch Pete Favat, chief creative officer, North America; Matt Sherman, Paul Oberlin, creative directors; Newt Cox, copywriter; Lisandro Ancewicz, art director; Diego de la Maza, director of integrated production; Carolyn Casey, executive integrated producer; Jake Burnett, integrated producer. Eryk Rich, SVP, music director; Chase Butters, music supervisor; Dez Davis, music producer. Production Park Pictures Lance Acord, director/DP; Jackie Bisbee, Scott Howard, exec producers; Caroline Kousidonis, Jason Groves, producers. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Rana Martin, exec producer; Janae Abraham, producer. Music Jacob Collier, composer/producer/performer. Telecine MPC Mark Gethin, colorist; Meghan Lang, exec producer; Rebecca Boorsma, producer. Postproduction a52 Matt Sousa, lead Flame artist; Kim Christensen, exec producer; Sarah Laborde, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More